Strategy: A View from the Top (an Executive Perspective)

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Pearson Prentice Hall, 2012 - Business & Economics - 211 pages
This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.

KEY TOPICS: What is Strategy?; Strategy and Performance; Analyzing the External Strategic Environment; Analyzing an Industry; Analyzing an Organization's Strategic Resource Base; Formulating Business Unit Strategy; Business Unit Strategy: Contexts and Special Dimensions; Global Strategy Formulation; Corporate Strategy: Shaping the Portfolio; Corporate Strategy: Managing the Portfolio

MARKET: For practicing executives getting ready to assume executive responsibilities.

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