Fashion

Front Cover
OUP Oxford, Apr 24, 2003 - Art - 272 pages
Following 150 years of fashion, Christopher Breward offers a catholic view of this colorful and flamboyant universe, describing its trends, products, and inhabitants. From Haute Couture, High Street, and developing fabric technology to such stars of the fashion heavens as Coco Chanel, Giorgio Armani, and Alexander McQueen, Breward explores territories far beyond style and function. He sees more than just an industry, giving voice to the larger cultural phenomenon fashion has become.

Breward's discerning view captures the glamorous world of Vogue and advertising; the relationship between fashion and film, and fashion as a business; and goes beyond the surface to consider individual interaction with fashion. How have ideas about hygiene and comfort influenced the direction of style? How does dress create identity and status? Framing details of dandies, flappers, and punks within a clear overview of their respective periods, Breward takes a second look and casts everyday wear in a much different light.

In addition to all the glitz and glamour, the book includes suggestions for further reading, a timeline marking important events in fashion, and a list of relevant museums and galleries. In all, it is the most valuable, accessible, and modern text on fashion today.
 

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Fashion

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Breward's comprehensive and academic approach to the world of fashion in his contribution to Oxford's "History of Art" series is far removed from the vacuous, photograph-driven books that typically ... Read full review

Contents

Acknowledgements
7
Introduction
9
Part 1 The Production of Fashion
19
Part 2 The Promotion of Fashion
99
Part 3 The Wearing of Fashion
157
Notes
241
Further Reading
249
Timeline
256
Museums and Websites
261
List of Illustrations
265
Index
269
Copyright

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About the author (2003)

Christopher Breward is Professor of Historical and Cultural Studies at the London College of Fashion (London Institute). In 1995, he published the first academic textbook on fashion, The Culture of Fashion, which was very well received. He has curated various exhibitions, including 2004'sCapital Fashion for the Museum of London, has made appearances on radio 3 and 4 on Today, and oman's Hour, and has acted as a historical consultant for channel 4 and BBC programmes such as The Victorian House, Head to Toe, and Behind the Seams.

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