The Sports Strategist: Developing Leaders for a High-performance Industry
Oxford University Press, 2014 - Business & Economics - 272 pages
In the $750 billion sports industry, is winning on-the-field the only success driver that matters for a sports business off-the-field? Today, the high-performance sports business is more complex than ever before and is presenting new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, sponsors, and employees while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure.
In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports strategists must focus on building and growing sustainable long-term businesses without depending too much on winning. Their approach centers on identifying and maximizing key factors in sports organizations that, unlike winning, can be controlled and shaped.
Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm readers with the combination of the necessary tools to help them make better strategic decisions. Everyone from industry veterans to aspirational managers will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not.
The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.
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The Winning Business
Designing an Identity
Constructing Enduring Narratives
Mastering New Technologies
Maximizing Revenue with Analytics
Developing Public Support
C rafting a Crisis Blueprint
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Adam Grossman analytics approach athletic department attendance ballpark baseball basketball brand broadcast build campaign CBS Interactive challenges championship coach college football companies competitive create crisis crowdsourcing customers decision decision-making Dodgers engage ESPN ESPN.com ethics example experience Facebook fans game day goals high school Huffington Post Ibid identity impact increase increasingly issues league marketing men’s million Minor League Baseball mixed martial arts MLBAM monetize narrative NBC Sports NCAA Network Nike NYTimes.com ofthe Olympics opportunities organiza organization’s owner parking partners play players potential response revenue season ticket Seattle Sounders Sept soccer social media sponsors sponsorship sports business sports industry sports organizations sports strategists sports teams sportscape stadium star power story storyline strategy success tailgating target team’s television ticket sales tion today’s tweets Twitter University venue winning York