The Sports Strategist: Developing Leaders for a High-performance Industry

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Oxford University Press, 2014 - Business & Economics - 272 pages
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In the $750 billion sports industry, is winning on-the-field the only success driver that matters for a sports business off-the-field? Today, the high-performance sports business is more complex than ever before and is presenting new challenges to the industry at all levels. Sports organizations are fighting hard for the money and engagement of fans, media, sponsors, and employees while facing unprecedented competition both domestically and internationally. The cost of doing business continues to rise, while traditional revenue streams are under increased pressure.

In The Sports Strategist: Developing Leaders for a High-Performance Industry, authors Irving Rein, Ben Shields, and Adam Grossman demonstrate that relying too much on winning is a losing long-term strategy for dealing with these challenges. Instead, they argue that sports strategists must focus on building and growing sustainable long-term businesses without depending too much on winning. Their approach centers on identifying and maximizing key factors in sports organizations that, unlike winning, can be controlled and shaped.

Blending extensive industry experience and real-world case studies with their academic expertise, the authors arm readers with the combination of the necessary tools to help them make better strategic decisions. Everyone from industry veterans to aspirational managers will learn how to design identities, reinvigorate venue experiences, manage narratives, and maximize new technology in today's connected world. In addition, readers will explore how to implement business analytics, build public support, and apply ethics in decision-making. These techniques are vital to creating a successful sports organization that is ready to reap the benefits of winning when it does happen, without having to suffer when it does not.

The demand for innovative leaders who can address these issues and make tough decisions on which challenges to prioritize has never been greater. The Sports Strategist is an essential resource for anyone looking to thrive in the sports industry.
 

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Contents

The Winning Business
1
Designing an Identity
17
Constructing Enduring Narratives
42
Mastering New Technologies
71
Maximizing Revenue with Analytics
96
Developing Public Support
121
C rafting a Crisis Blueprint
147
Reinvigorating Sportscapes
179
Infusing Ethics into DecisionMaking
203
Epilogue
229
Notes
233
Index
265
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About the author (2014)


Irving Rein is a Professor of Communication Studies at Northwestern University's School of Communication. He has authored many books, including The Elusive Fan, High Visibility, and Marketing Places. He has consulted for Major League Baseball (MLB) the United States Olympic Committee (USOC), the National Aeronautics and Space Administration (NASA), and numerous corporations and places.

Ben Shields is a Lecturer in Managerial Communication at the MIT Sloan School of Management. He served previously as the Director of Social Media and Marketing at ESPN. He is a coauthor of The Elusive Fan and has written many articles and book chapters on sports media and marketing.

Adam Grossman is the Founder and President of Block Six Analytics (B6A). He has worked with a number of sports organizations, including the Minnesota Timberwolves, Washington Capitals, and SMG @ Solider Field, to enhance their corporate sponsorship and enterprise marketing capabilities.

For more information about The Sports Strategist, including exclusive content, go to www.thesportsstrategist.com.

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