Customer Sense: How the 5 Senses Influence Buying Behavior
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
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LibraryThing ReviewUser Review - phoenixcomet - LibraryThing
This book really resonated in understanding some aspects of myself and also in understanding the relationship between the 5 senses and business and marketing. Excellent. Read full review