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SECTION ONE Introduction
SECTION TWO External Influences
The Changing American Society
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activities Advertising alternatives American appeal approach Association attitudes attributes aware brand Business chapter characteristics classical conditioning communications considered consumer behavior Consumer Research consumption criteria culture customers decision demographics described desired determine develop direct Discuss effective emotional evaluative example Exhibit existing factors feel Figure firm household illustrates impact important income increase indicates individuals influence interest involvement Journal of Consumer Journal of Marketing learning less lifestyle limited major managers marketing strategy means measure motives nature organizations particular percent performance population position presented problem promotion purchase QUESTIONS recognition reference relatively requires response result retail role segment selection shown similar situation social soft drink Source specific status Table television understand United values