Consumer behavior: implications for marketing strategyIncludes bibliographical references and index. |
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Contents
SECTION TWO External Influences | 38 |
Review Questions | 75 |
Sex Roles in American Society | 91 |
Copyright | |
26 other sections not shown
Common terms and phrases
activities Advances in Consumer Advertising Age Advertising Research American Association for Consumer attitudes attributes beer brand name buyer chapter characteristics classical conditioning cognitive commercial Compact disc player consumer behavior consumer decision Consumer Research consumer's consumption culture customers decision process decision rule demographics described develop Discuss effective emotional evaluative criteria example Exhibit external search factors firm Hispanic household impact important income individuals information processing information search innovation involved Journal of Advertising Journal of Consumer Journal of Marketing learning lifestyle low-involvement major market segments marketing managers Marketing Research marketing strategy measure motives opinion leaders opinion leadership organizational organizations outlets package percent personal computer postpurchase problem recognition product category product position Psychographics purchase decision relevant response role selection self-concept shoppers shown in Figure situation social class Source status sumers target market television values variables
Bibliographic information
| Title | Consumer behavior: implications for marketing strategy |
| Authors | Del I. Hawkins, Roger J. Best, Kenneth A. Coney |
| Edition | 4 |
| Publisher | BPI/Irwin, 1989 |
| ISBN | 0256063311, 9780256063318 |
| Length | 796 pages |
| Subjects | › Business & Economics / Consumer Behavior Consumer behavior Consumer behavior--United States Consumer behavior--United States--Case studie Consumers Market surveys Market surveys--United States Market surveys--United States--Case studies |
| Export Citation | BiBTeX EndNote RefMan |