Consumer Behavior: Implications for Marketing StrategyIncludes bibliographical references and index. |
Contents
SECTION ONE Introduction | 2 |
SECTION TWO External Influences | 38 |
The Changing American Society | 84 |
Copyright | |
23 other sections not shown
Common terms and phrases
activities Advances in Consumer Advertising Age Advertising Research American Association for Consumer attitudes attributes beer buyer chapter characteristics classical conditioning cognitive commercial Compact disc player consumer behavior consumer decision Consumer Research consumer's consumption culture customers decision process decision rule demographics described develop effective emotional evaluative criteria example Exhibit external search factors Hispanic household impact important income individuals information processing information search innovation involvement Journal of Advertising Journal of Consumer Journal of Marketing K mart L. L. Bean learning lifestyle low-involvement major market segments marketing managers Marketing Research marketing strategy motives opinion leaders opinion leadership organizational organizations outlets package percent personal computer postpurchase problem recognition product category product position Psychographics purchase decision relevant response role selection self-concept shoppers shown in Figure situation social class Source status stimulus subculture sumers target market television values variables