Follow the Other Hand: A Remarkable Fable That Will Energize Your Business, Profits, and Life

Front Cover
Macmillan, Oct 3, 2006 - Business & Economics - 192 pages
When Jonathan West tells people he is in the oil businesshe likes to watch them silently count the dollars he's worth. But Jonathan
isn't running ExxonMobil or Chevron--he's in the olive oil business.
It's a family business and it's facing a crisis: Its mom-and-pop
customers are disappearing and the big supermarkets are a threat.
The business is troubled and needs an urgent reinvention.
So what does Jonathan do? He engages the services of a consultant
who is considered a magician. Literally. The magician takes
Jonathan and his team on a journey of creativity and innovation that
helps them to revive and energize their entire business strategy.
Together they learn how to abandon old assumptions and discover
creative new solutions to business. And they learn a magic trick or
two along the way. So will you.
 

Contents

THINK DIFFERENTLY
11
BUILDING TRUSTMAKING
48
DEFINING YOUR BRAND
73
IDEA HECKLINGREMOVING
105
power to restore a torn and discarded match
127
PROFITING FROM
152
My Favorite Magic Teachers Places to Shop
165
Copyright

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About the author (2006)

ANDREW COHEN is an award-winning marketing guru helping Global Fortune 500 companies such as American Express, Merrill Lynch, Nestle, and Time Warner, think differently about branding, marketing and CRM. He is also an expert magician. ANDREW COHEN is an award-winning marketing guru helping Global Fortune 500 companies such as American Express, Merrill Lynch, Nestle, and Time Warner, think differently about branding, marketing and CRM. He is also an expert magician.

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