Semiotics: The BasicsFollowing the successful Basics format, this is the book for anyone coming to semiotics for the first time. Using jargon-free language and lively, up-to-date examples, Semiotics: The Basics demystifies this highly interdisciplinary subject. Along the way, the reader will find out: What is a sign? Which codes do we take for granted? What is a text? How can semiotics be used in textual analysis? Who were Saussure, Peirce, Barthes and Jakobson - and why are they important? Features include a glossary of key terms and realistic suggestions for further reading. There is also a highly-developed and long-established online version of the book at: www aber.ac.uk/media/Documents/S4B. |
Contents
Models of the sign | 17 |
The Saussurean model | 18 |
Two sides of a page | 21 |
The relational system | 22 |
Arbitrariness | 25 |
The Peircean model | 32 |
Relativity | 36 |
Symbolic mode | 38 |
Irony | 134 |
Master tropes | 137 |
Denotation and connotation | 140 |
Myth | 144 |
Codes | 147 |
Types of codes | 148 |
Perceptual codes | 150 |
Social codes | 154 |
Iconic mode | 39 |
Indexical mode | 41 |
Modes not types | 43 |
Changing relations | 44 |
Digital and analogue | 45 |
Types and tokens | 47 |
Rematerializing the sign | 49 |
Hjelmslevs framework | 53 |
Signs and things | 55 |
Referentiality | 58 |
Modality | 60 |
The word is not the thing | 64 |
Empty signifiers | 74 |
Analysing structures | 79 |
The syntagmatic dimension | 83 |
Conceptual relations | 84 |
Spatial relations | 86 |
Sequential relations | 89 |
Structural reduction | 92 |
The paradigmatic dimension | 98 |
The commutation test | 99 |
Oppositions | 101 |
The language of opposition | 102 |
Us and them | 104 |
Alignment | 106 |
Markedness | 110 |
Valorizing Term B | 115 |
The semiotic square | 118 |
Challenging the literal | 123 |
Metaphor | 127 |
Metonymy | 130 |
Synecdoche | 132 |
Textual codes | 157 |
Codes of realism | 161 |
Invisible editing | 166 |
Broadcast and narrowcast codes | 170 |
Interaction of textual codes | 171 |
Codification | 172 |
Textual interactions | 175 |
The positioning of the subject | 179 |
Adopting a perspective | 183 |
Modes of address | 188 |
Reading positions | 192 |
Intertextuality | 194 |
Problematizing authorship | 196 |
Reading as rewriting | 197 |
No text is an island | 199 |
Intratextuality | 201 |
Bricolage | 203 |
Limitations and strengths | 207 |
Imperialism | 208 |
Form and function | 209 |
Inescapable frames | 211 |
Poststructuralist semiotics | 213 |
Strengths of semiotic analysis | 214 |
Mediation | 215 |
The construction of meanings and subjects | 217 |
Semiotic modes | 218 |
Going further | 221 |
Glossary | 223 |
References | 247 |
261 | |
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Common terms and phrases
advertisements arbitrary argue articulation basic binary oppositions code and reading communication commutation test concept connotation construction context conventions critical cultural decoding denotation Derrida discourse distinction dominant framework function genre Greimas Hjelmslev ibid iconic ideological indexical instance interpretation interpretative community intertextuality involves Jakobson Kress Lacan language Lévi-Strauss linguistic signs London Louis Hjelmslev markedness meaning medium metaphor metonymy modality mode myths narrative natural noted notion object paradigm paradigmatic paradigmatic analysis particular Peirce Peirce's perception perspective photograph poststructuralist reader realistic reality refer referential reflect relation relationship represent representation Roland Barthes Roman Jakobson Saussure Saussure's model Saussurean seen semi semiology semiosis semiotic analysis semiotic square semioticians shot sign vehicle sign-systems signifier and signified social sound stance structuralist structuralist semiotics structure suggest symbolic synecdoche syntagmatic syntagmatic analysis syntagms tend theorists things tion transparent tropes Umberto Eco Valentin Voloshinov verbal viewer visual Voloshinov words
References to this book
Diskursforschung: eine Einführung für SozialwissenschaftlerInnen Reiner Keller No preview available - 2007 |
Doing Foucault in Early Childhood Studies: Applying Poststructural Ideas Glenda MacNaughton No preview available - 2005 |