UnMarketing: Stop Marketing. Start Engaging.
From one of the leading experts in viral and social marketing-market your business effectively to today's customers
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
What people are saying - Write a review
LibraryThing ReviewUser Review - callmejacx - LibraryThing
A friend had recommended this book to me. He assured me that reading this one book will give me all the know how on social media, he didn't tell me how much fun I would get in reading it. The world ... Read full review
Review: Unmarketing: Stop Marketing. Start EngagingUser Review - Denise - Goodreads
This is one of the best marketing books I've read... period. Read full review