Media in China: Consumption, Content and Crisis

Stephanie Donald, Michael Keane, Yin Hong, Hong Yin

Psychology Press, 2002 - History - 240 pages

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries.
This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.

Contents

• new convergences new approaches: 3
• Chinese media one channel two systems: 18
• the history: 28
• Cinema and Television Marketing Strategies: 41
• four modes of televisual imagination: 67
• television formats and content creation: 80
• commercial fantasies: 93
• We are Chinese music and identity in cultural China: 105
• Crazy rabbits Childrens media culture: 128
• What can I do for Shanghai? Selling spiritual civilization: 139
• a market report: 152
• development and content: 167
• convergence content industries: 200
• Notes on contributors: 212
• Index: 232

Bibliographic information

• Title: Media in China: Consumption, Content and Crisis
• Editors: Stephanie Donald, Michael Keane, Yin Hong, Hong Yin
• Edition: illustrated, reprint
• Publisher: Psychology Press, 2002
• ISBN: 0700716149, 9780700716142
• Length: 240 pages
• Subjects: History / Asia / China; Language Arts & Disciplines / Communication Studies; Political Science / General; Political Science / Political Process / Media & Internet; Social Science / Ethnic Studies / General; Social Science / Media Studies; Social Science / Regional Studies