It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

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Phaidon Press, Jun 1, 2003 - Self-Help - 128 pages
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It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must.

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User Review - Flag as inappropriate

I am doing research about creativity. I have read many different literature up untill now. This book,which I have read from blinkist I suppose it is a short version ofbthe book, I have truly found engaging. Specifically the part related to how clients in the industry perceived creativity differently and what they expect in the name of creativity were an eye and mind opener in an interesting way. This book is in my wish list now. 

User Review - Flag as inappropriate

Did not like. Some chapters are good and some are not.

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About the author (2003)

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Paul Arden (1940‐2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain’s most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as "The Car in front is a Toyota" and "The Independent – It is. Are you?". In 1993 Arden set up the film production company Arden Sutherland‐Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).

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