The Mechanical Bride: Folklore of Industrial Man

Front Cover
Duckworth Overlook, 2011 - Advertising - 176 pages
This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.
The Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals.
'What remains paramount are McLuhan's global standpoint and zest for the new. He has given a needed twist to the great debate on what is happening to main in this age of technological speedup' New Yorker
'The use of large reproductions of advertisements illuminates the text and often powerfully reinforces it...McLuhan is, happily, an indignant man.' New York Times

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User Review  - breadhat - LibraryThing

Witty and entertaining but not one of McLuhan's seminal works. My original thought upon picking this up was that it was like an American companion to Mythologies by Roland Barthes. Not so much. The ... Read full review

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About the author (2011)

Marshall McLuhan is internationally recognized as one of the great pioneering philosophers of media studies and was undoubtedly one of the most provocative, talked-about and controversial thinkers of our times. His work continues to influence a number of disciplines, in particular media studies, modern art and semiotics.

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