Tribes: We Need You to Lead Us

Front Cover
Piatkus, 2008 - Business - 131 pages
5 Reviews
In this book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement, to bring together a tribe of like-minded people and do amazing things.

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I am ready to Lead Change!

User Review  - Anthony M. - Borders

Through the first several pages of the book, I felt as if Seth Godin was “beating a dead horse”. I felt like he was constantly repeating himself making me lose interest. For the purpose of a school ... Read full review


User Review  - Belinda K. Ellsworth - Borders

Looking for a little leadership inspiration, I picked up Tribes: We Need You to Lead Us by Seth Godin. It’s a small book, just 147 short pages. There are no chapters, per se, just boldface headlines ... Read full review

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About the author (2008)

Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.
Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.
Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.
Godin is the author and co-author of a number of top-selling business books, including "E-Marketing, " the first book ever published on how to do business online; "The Guerilla Marketing Handbook, " part of the best-selling "Guerilla Marketing" series; "The Information Please Business Almanacm, " a ground-breaking business reference book; and "Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.

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