E-Business Strategies for Virtual Organizations

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Routledge, 2002 - Computers - 254 pages
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'e-Business Strategies for Virtual Organizations' enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet.

The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization is now an important business model for contemporary business organizations and the flexibility and adaptability of the virtual organization make it ideal for survival in today's highly competitive and dynamically changing markets. Modern corporations may utilize some of the features of the virtual organization to develop the ideal organization to a greater or lesser extent depending on individual business circumstances. This book covers the issues involved in planning, realizing and managing such a virtual organization, and the role of information and communication technologies in supporting virtual organizations and virtual organizing is addressed throughout.

Provides a comprehensive set of business models for an e-business
Includes global cases and assignments and full web references
Focus on business issues rather than technology issues
 

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Contents

1 ebusiness and the virtual organization a new rationale for 21st century organizations
1
2 Characteristics of the virtual organization
16
3 ebusiness models for virtual organizations
32
4 IS planning strategies for emerging business models
56
5 Moving from ebusiness to ibusiness strategies in virtual markets
78
6 Globalization and ebusiness strategies for SMEs
110
7 Developing knowledgebased strategies for a virtual organization
143
8 Evaluating strategies for ebusiness change
167
9 Outsourcing partnering and the virtual organization
187
10 ebusiness strategies in the virtual organization
204
11 Creating virtual cultures for global online communities
225
Little River Winery Co
248
Index
253
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About the author (2002)

Burn is currently Foundation Professor and Head of School of Management Information Systems at Edith Cowan University in Perth, Western Australia and Director of the We-B research centre.

Marshall has industrial and teaching experience at a tertiary level, concentrating on IS management. He currently works at Mt. Eliza Business School in Australia.

Barnett is a lecturer at Edith Cowan University, Perth, Western Australia, and a Research Associate of the University's We-BCentre.com.

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