Media Diversity and Localism: Meaning and Metrics

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Philip M. Napoli
Lawrence Erlbaum Associates, 2007 - Social Science - 400 pages
Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective. Editor Philip M. Napoli provides a conceptual and empirical framework for assessing the success/failure of media markets and media outlets in fulfilling diversity and localism objectives.
Featuring well-known contributors from a variety of disciplines, including media, law, political science, and economics, Media Diversity and Localism explores the following topics:
*media ownership and media diversity and localism;
*conceptual and methodological issues in assessing media diversity and localism;
*minorities, media, and diversity; and
*contextualizing media diversity and localism: audience behavior and new technologies.
This substantive and timely volume speaks to scholars and researchers in the areas of media law and policy, political science, and all others interested in media regulation. It can also be used in a graduate seminar on media policy topics.

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About the author (2007)

Philip M. Napoli (Ph.D., Northwestern University) is an Associate Professor of Communications & Media Management in the Fordham University Schools of Business and the Director of the Donald McGannon Communication Research Center. His research focuses on media institutions and media policy. He is the author of the books, Audience Economics: Media Institutions and the Audience Marketplace (Columbia University Press, 2003) and Foundations of Communications Policy: Principles and Process in the Regulation of Electronic Media (Hampton Press, 2001). His work has been published in academic journals such as Telecommunications Policy, Communication Law & Policy, the Journal of Communication, the Policy Studies Journal, and the Harvard International Journal of Press Politics.
Dr. Napoli's work has been supported by organizations such as the Ford Foundation, the National Association of Broadcasters, the Benton Foundation, and the National Association of Television Programming Executives. He has testified before Congress and the Federal Communications Commission on media policy issues and has been interviewed for a number of media outlets, including the Los Angeles Times, the NBC Nightly News, the Baltimore Sun, the Chicago Tribune, and Rolling Stone. Dr. Napoli previously has held academic appointments at Rutgers University and Boston University.

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