How to Write a Business Plan

Front Cover
Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals.With How to Write a Business Plan, entrepreneurs learn how to:
-- evaluate the profitability of a business idea
-- estimate operating expenses
-- prepare cash flow, profit and loss forecasts
-- determine assets, liabilities and net worth
-- find potential sources of financing
-- think first before borrowing from friends and relatives
-- present your plan to lenders and investors

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LibraryThing Review

User Review  - bsiemens - www.librarything.com

A technical writing instructor recommended this book for developing my own business plan or writing one for a client. I browsed this resource to assess its usefulness for future opportunities. It ... Read full review

LibraryThing Review

User Review  - davincidad - www.librarything.com

This is a really good guide for assembling a business plan. It takes you step by step through the entire process with many examples without getting too bogged down in technical terms and legal mumbo-jumbo. Read full review

About the author (2005)

Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.

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