How to Write a Business Plan

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Nolo, 2005 - Business & Economics - 256 pages
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Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals.With How to Write a Business Plan, entrepreneurs learn how to:
-- evaluate the profitability of a business idea
-- estimate operating expenses
-- prepare cash flow, profit and loss forecasts
-- determine assets, liabilities and net worth
-- find potential sources of financing
-- think first before borrowing from friends and relatives
-- present your plan to lenders and investors

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About the author (2005)

Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.

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