The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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John Wiley & Sons, Oct 18, 2011 - Business & Economics - 304 pages
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It's a new era of business and consumerism—and you play a role in defining it

Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet

"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
Mark Burnett, Television Executive Producer


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Review: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

User Review  - Mary Pat Lichtman - Goodreads

This is available in electronic format and I read it on my iPad. Read full review


Foreword Katie Couric
Millennials Shake Up
Chapter3 The Medium Is No Longer the Message 15
The Attention Deficit Crises
22 Printer Name Courier Westford Westford
Defining Tomorrows
Your Audience Is Now an Audience of Audiences
The Intersection of Media and
Brands Are No Longer Created Theyre
22 Printer Name Courier Westford Westford
Reinventing the Brand and Sales Cycle for
Aspiring to Reach beyond Conformity
The Future of Business
When Culture and Social
Uniting Customers
The Inevitable March toward

The Dawn of Connected Consumerism 100
to See Me 113
Creating Magical Experiences 136
Whats Next? The Evolution of Business from
Index 295

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About the author (2011)

BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog,, is among the world's leading business strategy and marketing resources.

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