The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
It's a new era of business and consumerism—and you play arole in defining it
Today's biggest trends—the mobile web, social media,real-time—have produced a new consumer landscape. The Endof Business As Usual explores this complex informationrevolution, how it has changed the future of business, media, andculture, and what you can do about it.
"To be successful in business, you need to see what othersdon't. Start with this book. Someone's going to do it, why notyou?"
"Innovation has always changed the business landscape. Peopleexpect to access information anywhere, anytime, and on any device.Collaborative, cloud, and video technologies are leading thischange. As Mr. Solis correctly writes, companies have to lead thischange, not follow."
"Winning the hearts and minds of customers with new mediaexperiences will turn them into your most valuable sales force.Solis's book is the map to unleash this treasure."
"Your customers will share their experiences both good and bad.Now that everyone is connected, it's amplified and incrediblyinfluential. This book will help you rethink your vision andmission to survive in a new era of digital Darwinism."
What people are saying - Write a review
Review: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer RevolutionUser Review - Francisco Prado - Goodreads
Fight against Digital Darwinism....keep your business relevant. A must read for every entrepreneur and business owner or CEO. Read full review
Review: The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer RevolutionUser Review - Liz - Goodreads
It was ok...but it is too much like his other book, so don't bother reading both. It is also very focused on B2C...not very helpful for B2B :( Read full review