Managing with Carrots

Front Cover
Gibbs Smith, 2002 - Business & Economics - 112 pages
There’s a crisis in business today,” say corporate recognition consultants Gostick and Elton. “The rhetoric we’ve been using for years—about people being ‘our most valuable asset’—has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure.”But there is a way to retain your best employees and win their loyalty and commitment: It’s called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America’s finest companies create powerful recognition experiences.
 

Contents

ACKNOWLEDGMENTS
9
PART
29
PART THREE
75
PART FOUR
97
Copyright

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About the author (2002)

Adrian Gostick is the author of several successful books on employee engagement and retention. He earned a master's degree in Strategic Communication and Leadership from Seton Hall University, where he is a guest lecturer on organizational culture. Adrians books have been translated into over 20 languages and are sold in more than 50 countries. The Carrot Principle by Simon & Schuster has been a New York Times and Wall Street Journal bestseller. The Invisible Employee, from John Wiley & Sons, also made the New York Times Bestseller list. The 24-Carrot Manager has been called a "must read for modern-day managers" by Larry King of CNN. Adrian is vice-president of Carrot Culture, a consulting and training division of the O.C. Tanner Company. Chester Elton's books have been translated into over 20 languages and are sold in more than 50 countries. The Carrot Principle by Simon & Schuster has been a New York Times and Wall Street Journal bestseller. The Invisible Employee, from John Wiley & Sons, also made the New York Times Bestseller list. The 24-Carrot Manager has been called a "must read for modern-day managers" by Larry King of CNN. Chester is Senior vice-president of Carrot Culture, a consulting and training division of the O.C. Tanner Company. Chester has been featured in the Wall Street Journal, Washington Post, Fast Company magazine and the New York Times and has been featured on CNN, ABC "Money Matters," MSNBC, National Public Radio and 60 Minutes. Chester also serves as a recognition consultant to Fortune 100 firms.

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