The Best of Guerrilla Marketing--Guerrilla Marketing Remix

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Entrepreneur Press, Sep 9, 2011 - Business & Economics - 464 pages
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Guerrilla Marketing’s Greatest Hits—Updated, Adapted, Remastered…

The only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top-selling Guerrilla Marketing books—updated for a new generation.

”When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.”
—Seth Godin, author of Poke the Box

“This book is the culmination of Guerrilla Marketing’s huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.”
—Jill Lublin, international speaker and author, Jilllublin.com

”For business survival in the 21st century, Guerrilla Marketing ranks right up there with food, water, shelter—and, of course, Internet access.“
—David Garfinkel, author of Advertising Headlines That Make You Rich

“21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.“
—Roger C. Parker, www.PublishedandProfitable.com

“Guerrilla Marketing has always been about helping the ‘little guy’ market effectively and succeed against big-budget competitors. And now, in the new hyper-connected and hyper-competitive digital age, Guerrilla Marketing is again proving to be an essential key ingredient to help achieve business success. “
—Stuart Burkow, advisor on making money in business and advocate for free enterprise, www.kingofprofits.com

“Jay Levinson wisely guided my partners and me as we built our company from zero to $60 million in six years – and sold it! His brilliant marketing know-how played a huge role in our dramatic success. “
—Steve Savage, president, Savage International

“Guerrilla Marketing is far more than a brand. It has joined Xerox and Kleenex as part of our language.”
—Orvel Ray Wilson, CSP, marketing coach, sales trainer and author

“Jay's original Guerrilla Marketing validated all the marketing I'd been already doing, and opened my eyes to many new possibilities. Since that time, I've read many books in the series, and was thrilled to bring Guerrilla Marketing to the environmental world with Guerrilla Marketing Goes Green. Jay has proven over and over again that there's more to marketing than throwing a lot of money into ads, and that small businesses, nonprofits, and grassroots organizations can market effectively and inexpensively.”
—Shel Horowitz, award-winning author, speaker, consultant, green/ethical marketing expert

“Guerrilla Marketing Reigns Supreme as THE Source for Most Affordable and Effective Marketing...Ever!”
—David Fagan, owner, The Icon Builder

“In the marketing jungle the Guerrilla is king!”
—David Perry, Perry-Martel International

“Guerrilla Marketing is the Guerrilla Cream that rises to the Guerrilla Top. Those that use it, have used it and will use it get the view from the Top!! This book is one more ticket to your trip to your Guerrilla Top.”
—Al Lautenslager, www.marketforprofits.com

“Jay Conrad Levinson's Guerrilla Marketing series helped revolutionize marketing for the entrepreneurs who transformed small business into the powerful engine that drives economic growth in America. That his work keeps evolving but always stresses ethics, creativity, and technology with makes his achievement all the more valuable and remarkable.”
—Michael Larsen, literary agent, Michael Larsen-Elizabeth Pomada Literary Agents

Contributions from 35 Guerrilla hits, including:
The Guerrilla Marketing Handbook
Guerrilla Publicity
Guerrilla Marketing in 30 Days
Guerrilla Marketing for Writers
Guerrilla Social Media Marketing
Guerrilla Marketing on the Internet
Guerrilla Networking
Guerrilla Negotiating
Guerrilla Selling
Guerrilla Public Speaking
Guerrilla Multilevel Marketing
Guerrilla Profits
Guerrilla Financing
Guerrilla Business Secrets
Guerrilla Breakthrough Strategies
Guerrilla Retailing
Guerrilla Rainmaking
Guerrilla Marketing for Consultants
Guerrilla Marketing Goes Green
Guerrilla Marketing for Nonprofits

 

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Contents

I
1
II
3
III
10
IV
18
V
24
VI
32
VII
38
VIII
61
XXVI
217
XXVII
235
XXX
245
XXXI
250
XXXII
259
XXXIII
269
XXXIV
277
XXXV
284

IX
68
X
77
XI
85
XII
104
XIII
116
XIV
120
XV
131
XVI
140
XVII
159
XVIII
161
XIX
168
XX
173
XXI
181
XXII
189
XXIII
196
XXIV
203
XXV
208
XXXVI
292
XXXVII
299
XXXVIII
307
XXXIX
312
XL
320
XLI
328
XLII
337
XLIII
349
XLIV
353
XLV
357
XLVI
360
XLVII
363
XLVIII
374
XLIX
389
L
403
LI
415
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About the author (2011)


Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing." His books have sold more than 20 million copies worldwide and appear in 62 languages. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

Jeannie Levinson is the co-author of Startup Guide to Guerrilla Marketing. She serves as the President of his Guerrilla Marketing International and is a founder of the Guerrilla Marketing Association, a subscription website that has been a support system for small business since l999.

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