Another Boring, Derivative, Piece of Crap Business Book: Make the First Basic Leap in Work in 100 Years, Laughing All the Way
Advantage Media Group, Nov 18, 2014 - Business & Economics - 342 pages
Mike Veeck and Allen Fahden have put together a one-of-a-kind book that changes the form of business books and their content. They reinvented the business book to make you laugh, reinvented thinking to create big ideas, and reinvented work to get big ideas implemented. The meat of the book in Chapter 1 is followed by Chapters 2 through 50 that start with a laugh and make a learning point, poising you to make the leap on to new things.
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Mike Veeck is a nationally renowned speaker, entrepreneur, college professor, marketing, promotions and advertising expert as well as an owner of six successful minor league baseball teams. His name is synonymous with fun and creativity and he continues to blaze new trails each year. Who else would train a pig to deliver baseballs to the umpire, hire mimes to perform instant replays or lock fans out of the stadium to set an all-time attendance record for fewest people at a game?The Veeck family started in baseball nearly a century agowhen Mike's grandfather was president of the ChicagoCubs. Mike's father Bill, a member of the Baseball Hallof Fame, was the owner of the St. Louis Browns, ClevelandIndians, Chicago White Sox and the then minorleague Milwaukee Brewers. Bill Veeck is rememberedfor signing Larry Doby, the first African -American toplay in the American League (1947) and for sending3-foot, 6-inch Eddie Gaedel to bat in a major leaguegame. Mike began his baseball career with the ChicagoWhite Sox and has also worked for the Detroit Tigers,Florida Marlins and Tampa Bay Rays.It is with the belief that anything is possible and fun iscrucial to success that Mike runs his companies. HisSaint Paul Saints have become a model organizationand along with this culture of fun, it's their willingnessto take creative risks, forge innovative partnerships anddeliver outstanding customer care that proves to be thepositive difference that leads to success. It's no surprisethen that SNL alum and film guy Bill Murray (a co-ownerand partner with Mike in a number of ventures)serves as Team Psychologist / Director of Fun. Murray issometimes seen taking tickets, selling programs, coachingthird base and giving noogies. Fans love the positivevibe, family feel and great customer service they get atMike's ballparks! This business philosophy has garnerednational attention, with Mike being featured on NBCNightly News, 60 Minutes, HBO Real Sports with BryantGumbel, ESPN Sports Center, The Late Show withDavid Letterman and many other national media outlets.With his teams practicing all this fun and passion in theworkplace, providing great customer care, exceeding aggressivesales goals and gaining national attention for hiscreative promotions and partnerships, Mike decided tohighlight his coworkers and tell these stories in his book- Fun Is Good! In response to the success of the bookand organizations asking to learn more of this philosophy,Mike created the consulting company of the samename, Fun Is Good. He and his team lead entertainingseminars, training sessions and keynote speeches acrossthe country. Mike is a highly sought after speaker, allowing him the privilege of working with many companieseach year, including 3M, The NBA, Deluxe Corporation,General Mills and NASCAR, to name just a few.Mike and his wife, Libby, reside in Mt. Pleasant, SouthCarolina. He is the father or two children, William"Night Train" and Rebecca.
Just on the strength and uniqueness of his ideas, Allen Fahden has gotten the attention of people in groups of up to 50 million.His One-Book Book Store, ReadDundant, appeared in People Magazine, on ABC News, the BBC, National Public Radio and in major city newspapers. The store featured only Fahden's book in 13 different departments.His promotion for the Portland Beavers, during the Enron scandal (Arthur Andersen Appreciation Night) got him on CNN and ESPN. "It costs $5 to get into the ball game, but we give you a receipt for $10 for tax purposes."Fahden has worked with clients Paul McCartney on hisfood venture and Bill Murray and Mike Veeck on theirprofessional baseball teams.As a speaker he appeared for 20 of the top 100 companiesin the world, ranging from Amazon.com to Coca-Cola, GE and Disney. Shell Oil reported that usingAllen's techniques saved them a million dollars per team.Allen's systems gave Qwest a 38% sales increase and divisionsales grew from $20 million to $60 million overthe next two years.Allen's Team Dimensions Profile assessment that streamlinesinnovation has sold more than a million copiesworldwide.He has written several books, including chapters onstrength-based work for the best-selling book The OneMinute Millionaire by Chicken Soup for the Soul authorMark Victor Hanson.Allen spoke at the first Fortune Magazine InnovationForum alongside Warren Buffet and the CEOs of thetop Fortune 500 corporations. He has trained and entertained audiences in the United States, Canada, Malaysia,Singapore, Germany, and Spain.
|Title||Another Boring, Derivative, Piece of Crap Business Book: Make the First Basic Leap in Work in 100 Years, Laughing All the Way|
|Authors||Mike Veeck, Allen Fahden|
|Publisher||Advantage Media Group, 2014|
Business & Economics / Leadership
Business & Economics / Organizational Behavior
Humor / Topic / Business & Professional
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