The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

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Allworth, Oct 15, 2019 - Business & Economics - 312 pages
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“An excellent guide.” —Paul Holmes, The Holmes Report

PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
  • The New Rules of Social Media
  • How to Speak the Language of PR
  • Modern PR Skills and Tools
  • How to Measure Impact
  • The Effect of Total Transparency on Businesses
  • International Perspectives on the Media
  • The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

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The Global PR Revolution provides a detailed analysis of the PR business and it's recent development. The author's ideas are not based solemnly on his personal experience, although 25 years of practical experience as a PR consultant and CEO of a successful PR agency sure amounts to something – the book provides a lot of statistical data that supports the analysis. Last but not least, exactly 100 PR specialists from around the world have provided their personal views on the current state of the PR business.
All of this amounts to an impressive account of the development of the Public Relations in recent years and an intriguing view on the future of the communication industry.
Revolution or not, times are changing and professionals will either adapt or drop out.

About the author (2019)

Maxim Behar is a globally renowned public relations expert, entrepreneur, writer, and Harvard Kennedy School graduate. He is the founder and CEO of M3 Communications Group, Inc. He is the past president of the International Communications Consultancy Organisation (ICCO) and is currently a member of the executive committee. He has been awarded many titles, among them Global Chairman of the Year by the International Business Stevie Awards and Communicator of the Decade by the Association of Business Communicators of India. Bulgarian born and grown, he considers himself a global citizen.

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