Make a Fortune Selling to Women

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Stand Out Media, 2012 - Business & Economics - 190 pages
Finally, the answer to every salesperson’s biggest question: Why didn’t I close the deal? News flash: Men and women shop differently, buy differently, and want different things out of a buying experience. But if you’re like most salespeople, you can’t readily identify those differences—so you may do things every day that make women choose not to buy from you. With on-target insights into human nature, Make a Fortune Selling to Women describes the male and female approaches to the buying experience. This book will change the way you think about, commuicate with, and sell to female customers—and, as a result, the shopping experience will be better for you both. If you’re ready to attract more female customers, close more deals, and increase both sales and profits, read this book today!

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About the author (2012)

Connie Podesta, an expert in the psychology of human behavior, is one of the industry’s leading experts in sales strategies, organizational communications, and leadership development. Connie is a top-rated keynote speaker, renowned for her high-energy, interactive, entertaining, and results-oriented sessions. For more than twenty-five years, she has helped hundreds of organizations and more than two million people—including tens of thousands of salespeople—attract and keep more customers, build longer-lasting relationships, and become more profitable and more successful than they thought possible.

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