Education and research for marketing and quality management in libraries: La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque : Satellite meeting, colloque satellite, Québec, August 14-16 Août 20001, Volume 2001

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In Education and Research for Marketing and Quality Management in Libraries the proceedings of the scientific colloquium held under this title in Quebec City (Canada) are assembled. The colloquium was organized by IFLA's Management and Marketing Section, as a satellite event on the occasion of the IFLA General Conference in Boston (USA) during the same month. The book contains 24 papers: 16 in English, 8 in French and 3 synthesising articles.

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Contents

The Teaching of Marketing and Quality Management in Schools
21
Teaching of Marketing and Quality Management in Schools of Library
43
Programme pour Ietude des determinants internes de la frequentation
69
Copyright

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