Marketing of Agricultural Products
The ninth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
What people are saying - Write a review
INTRODUCTION TO FOOD MARKETING
Food Marketing Career Opportunities
Food Marketing in the Market Economy
38 other sections not shown