The Rise of Marketing and Market ResearchH. Berghoff, P. Scranton, U. Spiekermann This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship. |
Other editions - View all
The Rise of Marketing and Market Research H. Berghoff,P. Scranton,U. Spiekermann Limited preview - 2012 |
The Rise of Marketing and Market Research H. Berghoff,P. Scranton,U. Spiekermann Limited preview - 2012 |
The Rise of Marketing and Market Research H. Berghoff,P. Scranton,U. Spiekermann No preview available - 2012 |