The Idea of Design

Front Cover
Victor Margolin, Richard Buchanan, Professor of Design Management & Information Systems George Richard Buchanan
MIT Press, 1995 - Design - 285 pages

The essays, selected from volumes 4-9 of the international journal Design Issues, focus on three themes: reflection on the nature of design, the meaning of products, and the place of design in world culture.

The Idea of Design is an anthology of essays that addresses the nature and practice of product design and graphic design in the contemporary world. The essays, selected from volumes 4-9 of the international journal Design Issues, focus on three themes: reflection on the nature of design, the meaning of products, and the place of design in world culture. The authors are distinguished scholars, historians, designers, and design educators. The diversity of their work illustrates the pluralistic and interdisciplinary dimensions of the idea of design in contemporary culture.

Contributors
Rudolf Arnheim, S. Balaram, Richard Buchanan, A. Cheng, Mihaly Csikszentmihalyi, Yves Deforge, Clive Dilnot, Alain Findeli, Jorge Frascara, Tony Fry, Rajeswari Ghose, Takuo Hirano, Martin Krampen, Laus Krippendorf, Tomas Maldonado, Victor Margolin, Abraham Moles, Victor Papanek, Gert Selle, Ann Tyler, Barbara Usherwood

A Design Issues Reader

 

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Contents

Design Before Design
11
MoholyNagys Design Pedagogy in Chicago 19371946
11
Fine Art or Social Science?
44
The Future Isnt What It Used To
56
Rudolf Arnheim
65
Martin Krampen
84
The Role of Audience in Visual Communication
88
The Power of Punctuation
17
Rajeshwari Ghose
28
Design History and Marginality
28
A Personal
28
A Cheng
28
GertSelle
91
The Idea of Comfort
101
Barbara Usherwood
110
What of it in a Post Industrial Society?
121

Product Symbolism of Gandhi and Its Connection with Indian
17
The Gift
17
On the Essential Contexts of Artifacts or on the Proposition that
17
The Product Environment
128
Sources
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About the author (1995)

Mads Nygaard Folkmann is Associate Professor in the Department of Design and Communication,University of Southern Denmark.

Mads Nygaard Folkmann is Associate Professor in the Department of Design and Communication, University of Southern Denmark.

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