The Animation Business HandbookToday, animation is more prevalent than ever in television, films, video games, and the Internet. Karen Raugust has created a much needed, comprehensive look at the entire business. She shows in detail how a successful animation studio or entrepreneur operates, describes the process of developing an animation property from the concept stage through the finished product, and outlines business methods used to create and sell animated media. Topics covered include: * Distribution, sales, and marketing methods * Financing, budgeting, costs and revenue opportunities * The creation of ancillary entertainment and merchandise * Animation in international markets. The Animation Business Handbook is the quintessential reference for anyone in or considering entering the animation industry. |
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4Kids Entertainment addition advertising agreement ancillary products animation houses animation production animation property animation studio artists associated audience brand broadcast budget buyer cable Cartoon Network channels character children's client commercial consumers contract coproduction costs countries create creative creators customers deal direct-to-video director Disney distribution distributors duction employees entertainment vehicles episode example executives expenses feature films financing franchise freelancers funds global hiring HIT Entertainment home video IMAX industry interactive games Internet involved license fees licensor live-action marketing merchandise million negotiate Nelvana Nickelodeon ownership partners percent personnel pitch Pixar postproduction potential preproduction profit programming promotional proprietary release retail revenue streams script sell Shrek sold sound track special effects staff storyboards strategy supervisor syndication television series territory theatrical tion titles TV-Loonland United United Kingdom usually video game Warner Brothers work-for-hire worldwide