The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDsDiscover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from top companies on how to create effective white papers using a variety of media. Practical and loaded with illustrations from industry giants like IBM and Home Depot, THE WHITE PAPER MARKETING HANDBOOK also shows you how white papers fit into successful Integrated Marketing Communications efforts. Get on the cutting-edge of marketing using white papers with THE WHITE PAPER MARKETING HANDBOOK. |
Contents
The EduMarketing Revolution | 1 |
What Makes for an Effective Bait Piece? | 23 |
Your White Paper Marketing Plan | 42 |
Copyright | |
9 other sections not shown
Common terms and phrases
advertising audiocassette author's interview autoresponder bait piece blog Bob Bly brochure clients copy copywriter cost create customers direct mail direct marketing document e-mail address e-mail marketing e-zine editor edu-marketing campaign effective format free booklet free content free report free white paper give graphics Guide headline idea inquiries Internet Jersey Monthly Joe Vitale key words landing page lead-generating magazine manager meta tags newsletter offering a free online conversion online marketing package phone number postcard premium problem product or service professional promotion prospects published Quotes from author's radio reader request resellers response rate Robert Bly safe lists sales leads salespeople says search engines sell seminars special report specific strategy subheads subscribers successful technical Tektronix there's tion topic trade show viral marketing visual writing www.bly.com