Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals

Front Cover
Farrar, Straus and Giroux, Jul 23, 2019 - Comics & Graphic Novels - 224 pages

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology.

The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions?

Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

What people are saying - Write a review

LibraryThing Review

User Review  - villemezbrown - LibraryThing

This is just a bad, unfunny episode of Adam Ruins Everything complete with a really dumb person to whom the book's host has to explain really basic things, such as don't try to tip grandma with cash ... Read full review

Amazing Decisions

User Review  - Publishers Weekly

The fraught process of decision making is given a jaunty exploration in this perkily drawn graphic handbook. Behavioral economist Ariely (Predictably Irrational) presents his theories through the ... Read full review

Other editions - View all

About the author (2019)

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics and founder of the Center for Advanced Hindsight at Duke University.

Matt R. Trower is a comics artist and illustrator who graduated from the Rhode Island School of Design with a BFA in illustration and a concentration in gender, sexuality, and race. Trower works at the Center for Advanced Hindsight at Duke University.

Bibliographic information