Business in Context: An Introduction to Business and Its Environment

Front Cover
Chapman & Hall, 1994 - Business & Economics - 405 pages
Provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the Business In Context Series which serves as a stand-alone introduction to business studies. An ELBS/LPBB edition is available.

About the author (1994)

David Needle is Lecturer in International Business in the Department of Management, King's College London. He joined the Department Management as a Teaching Fellow in 2008. He was an undergraduate at the University of Liverpool and completed an MSc in Industrial Relations at the London School of Economics. He began his academic career teaching English to mining apprentices and training shop stewards. He has worked in the UK university sector for over 30 years. He joined Kings from the School of Business and Management at Queen Mary, where he spent four years. For several years he was a Head of Department in the Business School at the University of East London, in which capacity he managed and taught postgraduate courses in Singapore, Malaysia, China, Portugal and Germany. During his time with UEL he was seconded to for a period to Ford Motor Company. He teaches courses in international business, comparative management and the evolution of modern business. His consultancy work focuses on human relations issues and change management.

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