From the Ground Up: The Business of Building in the Age of Money

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University of California Press, Dec 22, 1993 - Architecture - 288 pages
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"From the Ground Up describes Rincon in detail, from the day the brainstorm to bid on the land took shape in the mide of a Perini Co. executive until its champagne-soaked opening party. . . . The book emerges as a helpful primer on what it takes to build a tiny, self-contained city. Engineering problems are cleanly explained, architectural cant is kept to a minimum and a bookshelf of financial detail is boiled down to essentials."--Marshall Kilduff, San Francisco Chronicle Book Review "This engrossing study, flavored with the appeal of San Francisco and written by Los Angeles Times national correspondent Frantz, examines the combination of dreaming and entrepreneurship required to succeed in the cyclical realty business."--Publishers Weekly "Frantz. . . .is a business reporter of real skill and sophistication. . . .The genius of [his] book is in the details."--Johnathan Kirsch, Los Angeles Times
 

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Contents

Rincon at Morn
1
The Risks of the Game
11
Assembling the Team
20
The Program
30
Snow White and the Seven Dwarfs
41
Architect Arising
49
Man Creating
61
A Custom Deal
77
Making the Deal
126
Decision and Indecision
136
An Orchestral Performance
149
From Inevitable to Impossible
164
The 6 Million Hole
176
The Toothbrush and the CAM
189
Tricky as a Threeyearold
202
A Rogue Elephant
228

Fast Track
88
The Right Messenger
98
A Dollar Borrowed Is a Dollar Earned
109
The Chrysler Bailout
249
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About the author (1993)

Douglas Frantz is an award-winning journalist with The Los Angeles times, where he is currently a national correspondent in the Washington Bureau. Prior to moving to the Times he was with the Chicago Tribune for nine years. He is the author of Levine & Co., Selling Out, and, most recently, A Full Service Bank.

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