Window Shopping: Cinema and the Postmodern

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University of California Press, Aug 31, 1994 - Performing Arts - 287 pages
Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions, Anne Friedberg develops the first sustained account of the cinema's role in postmodern culture. She explores the ways in which nineteenth-century visual experiences—photography, urban strolling, panorama and diorama entertainments—anticipate contemporary pleasures provided by cinema, video, shopping malls, and emerging "virtual reality" technologies.

Comparing the visual practices of shopping, tourism, and film-viewing, Friedberg identifies the experience of "virtual" mobility through time and space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson, Lyotard, Baudrillard, and others, she adds critical insights about the role of gender and gender mobility in the configurations of consumer culture.

A strikingly original work, Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture.
 

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Window shopping: cinema and the postmodern

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This scholarly work proposes that an integral feature of both film and television is the "mobilized virtual gaze.'' This virtual gaze "is not a direct perception but a received perception mediated ... Read full review

Contents

ACKNOWLEDGN1ENTS XIII
1
THE PASSAGE FRONT ARCADE TO CINEMA
47
PASSAGE A Short Film Is More of a Rest Cure
97
LES FLANEURSFLANEUSE DU MALL
109
WHERE IS YOUR RUPTURE2
157
SPENDING TIME
181
NOTES
203
INDEX
281
Copyright

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About the author (1994)

Anne Friedberg i is the Professor and Chair of Critical Studies at the
University of Southern California School of Cinematic Arts.

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