NBC: America's NetworkMichele Hilmes, Michael Lowell Henry "NBC: America's Network makes a significant contribution to our understanding of American broadcasting. Hilmes makes a convincing case for the appropriateness of an examination of a single firm, NBC, to illuminate the major themes and events of American broadcast history. In addition, she adeptly synthesizes a strong set of individually-authored chapters on specific historical periods, controversies, and program genres into a coherent whole. The writing is concise and lively and the breadth and depth of the material makes this a exceptional work."—William Boddy, author of New Media and Popular Imagination "NBC: America's Network is an outstanding book about one network across US television history. Hilmes is an excellent editor who brings broad insights about the television industry to bear on this volume. The individual essays present different approaches and methods, and together provide an integrated history of NBC with analysis that respects the medium and the people that worked in it."—Mary Beth Haralovich, co-editor of Television, History, and American Culture: Feminist Critical Essays. "Filled with highly readable essays by the top scholars in the field, NBC: America's Network explores key, often watershed moments in the network's history to illuminate the central role broadcasting has played in constituting public discourse about what is-and what is not-in the public interest. A welcome addition to the history of broadcasting, and essential reading for anyone interested in the transformative role of radio and TV in modern life."—Susan J. Douglas, author of Listening In: Radio and the American Imagination |
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ABC's advertising affiliates agency airwaves American Broadcasting Archives ATMA audience Baker Barnouw Blue network broadcast networks cable Cantor CBS's chain broadcasting children's programming collections comedy commercial Communications corporate Cosby Show critical cultural David Sarnoff debut decade December Denny documentary drama early economic entertainment episode film Folder Free World Theatre gramming H. V. Kaltenborn Hilmes Hollywood industry issues January Jewish Jews John Justman Kaltenborn Kintner Kraft Kraft Television Theatre labor Law & Order listeners million National Broadcasting Company NBC executives NBC Universal NBC's NBC/LC NBC/WHS Newhart November Paley panel Pat Weaver percent political popular president Press prime-time production racial radio ratings Report role satire schedule scripts SCTV season sell sexual show's social Solow sponsors Star Trek stations story strategy studio success syndication Thompson tion Variety viewers Wasserman Weaver World York