Hoptopia: A World of Agriculture and Beer in Oregon's Willamette Valley

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Univ of California Press, Sep 6, 2016 - Business & Economics - 306 pages
"Hoptopia argues that the current revolution in craft beer is the product of a complex global history that converged in the hop fields of Oregon's Willamette Valley. What spawned from an ideal environment and the ability of regional farmers to grow the crop rapidly transformed into something far greater because Oregon farmers depended on the importation of rootstock, knowledge, technology, and goods not only from Europe and the Eastern United States but also from Asia, Latin America, and Australasia. They also relied upon a seasonal labor supply of people from all of these areas as a supplement to local Euroamerican and indigenous communities to harvest their crops. In turn, Oregon hop farmers reciprocated in exchanges of plants and ideas with growers and scientists around the world, and, of course, sent their cured hops into the global marketplace. These global exchanges occurred not only during Oregon's golden era of hop growing in the late nineteenth and early twentieth centuries, but through to the present in the midst of the craft beer revival. The title of this book, Hoptopia, is a nod to Portland's title of Beervana and the Willamette Valley's claim as an agricultural Eden from the mid-nineteenth century onward. But the story is fundamentally about how seemingly niche agricultural regions do not exist and have never existed independently of the flow of people, ideas, goods, and biology from other parts of the world. To define Hoptopia is to define the Willamette Valley's hop and beer industries as the culmination of all of this local and global history. With the hop itself as a central character, this book aims to connect twenty-first century consumers to agricultural lands and histories that have been forgotten in an era of industrial food production"--Provided by publisher.
 

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Contents

Wolf of the Willow
6
Valley of the Willamette
19
HopPicking Time
51
Hop Center of the World
72
The Surprise of Prohibition
93
Fiesta and Famine
112
After the Hop Rush
134
Hop Wars
173
Hoptopia in the TwentyFirst Century
189
Notes
197
Bibliography
255
Index
283
Copyright

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About the author (2016)

Peter A. Kopp is Assistant Professor of History at New Mexico State University, where he also serves as Director of the Public History Program.

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