The Gender Effect: Capitalism, Feminism, and the Corporate Politics of Development
How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women. With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls’ and women’s demands for fair labor practices and a just global economy.
What people are saying - Write a review
We haven't found any reviews in the usual places.
The Girl Effect as Apparatus
The Historical Rise of the Girl Effect
The Spectacle of Empowering Girls and Women
Searching for Third World Potential
Nike Foundations poster Is 12 the beginning of the rest of
Proving the Girl Effect
Other editions - View all
actors adolescent girls AFD’s Bank’s Brazil Brazilian capital Clinton Global Initiative communities corporate corporation’s corporatized development created crisis critical critique cultural development regime discourse Economic Empowerment economic growth empower end poverty ethnographic explained ExxonMobil female Feminism feminist fieldwork focus focused Forum funding gender and sexuality gender equality Girl Effect girls and women GJO’s Global South Goldman Sachs grantees historical Ibid institutions international development interventions interviews investing in girls labor lives logic ment neoliberal NGOs Nike Foundation Nike Foundation’s ongoing organizations participants policies political population potential practices production promoting race racialized girls relations relationship reproductive responsible Rio de Janeiro sector social staff member strategy structural target target girls Third Billion Third World girls tion transnational UNESCO United Nations University Press Walmart woman World Bank World Bank Group World Economic Forum York young women