Championing Science: Communicating Your Ideas to Decision MakersChampioning Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact. |
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Contents
The Key to Effective | 10 |
Whos Listening? Know Your Audience | 27 |
Why Scientists Communicate Poorly outside Their Field | 42 |
Show Your Passion | 57 |
Crafting Key Messages and Narratives | 66 |
The Power of Language | 85 |
Designing Effective Visuals | 95 |
PART THREE HONING YOUR COMMUNICATION INFLUENCE | 125 |
Influence and Persuasion | 137 |
Other editions - View all
Championing Science: Communicating Your Ideas to Decision Makers Roger D. Aines,Amy L. Aines Limited preview - 2019 |
Championing Science: Communicating Your Ideas to Decision Makers Roger D. Aines,Amy L. Aines Limited preview - 2019 |
Common terms and phrases
Accelerator Mass Spectrometry Aines and Amy Amy Aines audience better brain Brian Palermo Bush Caltech carbon CDMA Championing Science chapter climate change collaborators communication compelling concepts conversation convey create credibility Daniel Kahneman decision maker detail discussion effective ence example experience Extracting the Essence feel field figure FirstNet five slide approach focus funding Genentech give goal going graph graphics gravity waves idea impact important impostor syndrome interest Introverts investment investor Jay Davis Josh White keep key messages LIGO listeners look meeting National Science Foundation paradigm presentation problem questions Rainer Weiss Robert Millikan Roger Aines scientific scientists self-aware simple someone speaker sponsor Steve Steven Pinker story sure talk tell things Three Minute Thesis tion topic understand Vannevar Bush viewer visual wedge Weiss what’s words YouTube
Bibliographic information
| Title | Championing Science: Communicating Your Ideas to Decision Makers |
| Authors | Roger D. Aines, Amy L. Aines |
| Publisher | Univ of California Press, 2019 |
| ISBN | 0520298098, 9780520298095 |
| Length | 272 pages |
| Subjects | › Language Arts & Disciplines / Communication Studies Language Arts & Disciplines / Speech |
| Export Citation | BiBTeX EndNote RefMan |