Championing Science: Communicating Your Ideas to Decision Makers
Univ of California Press, Jan 22, 2019 - Language Arts & Disciplines - 272 pages
Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.
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The Key to Effective
Whos Listening? Know Your Audience
Why Scientists Communicate Poorly outside Their Field
Show Your Passion
Crafting Key Messages and Narratives
The Power of Language
Designing Effective Visuals
PART THREE HONING YOUR COMMUNICATION INFLUENCE
Influence and Persuasion
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Accelerator Mass Spectrometry Aines and Amy Amy Aines audience better brain Brian Palermo Bush Caltech carbon CDMA Championing Science chapter climate change collaborators communication compelling concepts conversation convey create credibility Daniel Kahneman decision maker detail discussion effective ence example experience Extracting the Essence feel field figure FirstNet five slide approach focus funding Genentech give goal going graph graphics gravity waves idea impact important impostor syndrome interest Introverts investment investor Jay Davis Josh White keep key messages LIGO listeners look meeting National Science Foundation paradigm presentation problem questions Rainer Weiss Robert Millikan Roger Aines scientific scientists self-aware simple someone speaker sponsor Steve Steven Pinker story sure talk tell things Three Minute Thesis tion topic understand Vannevar Bush viewer visual wedge Weiss what’s words YouTube