Championing Science: Communicating Your Ideas to Decision Makers
Univ of California Press, Jan 22, 2019 - Language Arts & Disciplines - 272 pages
Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.
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The Key to Effective
Whos Listening? Know Your Audience
Why Scientists Communicate Poorly outside Their Field
Show Your Passion
Crafting Key Messages and Narratives
The Power of Language
Designing Effective Visuals
PART THREE HONING YOUR COMMUNICATION INFLUENCE
Influence and Persuasion
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