Championing Science: Communicating Your Ideas to Decision Makers

Front Cover
Univ of California Press, Jan 22, 2019 - Language Arts & Disciplines - 272 pages
Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.


 
 

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Contents

The Key to Effective
10
Whos Listening? Know Your Audience
27
Why Scientists Communicate Poorly outside Their Field
42
Show Your Passion
57
Crafting Key Messages and Narratives
66
The Power of Language
85
Designing Effective Visuals
95
PART THREE HONING YOUR COMMUNICATION INFLUENCE
125
Managing Your Emotions
159
Translations Templates and White Papers
175
Strategies for Creating Successful Relationships
186
Exercises for Applying the Championing Science Skills
193
HighImpact Examples of Championing for a Cause
207
The Champions Bookshelf
227
Index
241
Copyright

Influence and Persuasion
137

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About the author (2019)

Roger D. Aines is Chief Scientist of the Energy Program at Lawrence Livermore National Laboratory.

Amy L. Aines is Founder and CEO of Damianakes Communications. Throughout her career she has helped scientists and technologists communicate breakthrough ideas.
 

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