The Decisive Network: Magnum Photos and the Postwar Image Market

Front Cover
Univ of California Press, 2020 - Art - 322 pages
"Since its founding in 1947, the legendary Magnum Photos agency has been telling its own story: Its photographers were concerned witnesses to history and artists on the hunt for decisive moments; their pictures were humanist documents of the postwar world. Based in unprecedented archival research, The Decisive Network peels back layers of the Magnum mythology to offer a new history of what it meant to shoot, edit, and sell news images after World War II. Between the 1940s and 1960s, Magnum expanded the human-interest story - about the everyday life of ordinary people - to global dimensions while bringing the aesthetic of news pictures into new markets. Its best-known work started as humanitarian aid promotion, travel campaigns, corporate publicity, and advertising. Working with this range of clients, Magnum made photojournalism integral to visual culture. Yet Magnum's photographers could not have done this alone. This book unpacks the collaborative nature of photojournalism as it transpired on a daily basis, focusing on how picture editors, sales agents, spouses, and publishers helped Magnum photographers succeed in their assignments and achieve fame. The Decisive Network concludes in the late 1960s and early 1970s, when, amidst the decline of magazine publishing and the rise of an art market for photography, Magnum turned to photo books and exhibitions to manage its growing picture archives and consolidate its brand. In that moment, Magnum's photojournalists became artists and their assignments turned into oeuvres. Such ideas were necessary publicity, and they also managed to shape discussions about photography for decades. Bridging art history, media studies, cultural history, and the history of communication, this book transforms our understanding of the photographic profession and the global circulation of images in the pre-digital world"--
 

Contents

60710p001
1
60710p002
2
60710p003
3
60710p004
4
60710p005
5
60710p006
6
60710p007
7
60710p008
8
60710p163
163
60710p164
164
60710p165
165
60710p166
166
60710p167
167
60710p168
168
60710p169
169
60710p170
170

60710p009
9
60710p010
10
60710p011
11
60710p012
12
60710p013
13
60710p014
14
60710p015
15
60710p016
16
60710p017
17
60710p018
18
60710p019
19
60710p020
20
60710p021
21
60710p022
22
60710p023
23
60710p024
24
60710p025
25
60710p026
26
60710p027
27
60710p028
28
60710p029
29
60710p030
30
60710p031
31
60710p032
32
60710p033
33
60710p034
34
60710p035
35
60710p036
36
60710p037
37
60710p038
38
60710p039
39
60710p040
40
60710p041
41
60710p042
42
60710p043
43
60710p044
44
60710p045
45
60710p046
46
60710p047
47
60710p048
48
60710p049
49
60710p050
50
60710p051
51
60710p052
52
60710p053
53
60710p054
54
60710p055
55
60710p056
56
60710p057
57
60710p058
58
60710p059
59
60710p060
60
60710p061
61
60710p062
62
60710p063
63
60710p064
64
60710p065
65
60710p066
66
60710p067
67
60710p068
68
60710p069
69
60710p070
70
60710p071
71
60710p072
72
60710p073
73
60710p074
74
60710p075
75
60710p076
76
60710p077
77
60710p078
78
60710p079
79
60710p080
80
60710p081
81
60710p082
82
60710p083
83
60710p084
84
60710p085
85
60710p086
86
60710p087
87
60710p088
88
60710p089
89
60710p090
90
60710p091
91
60710p092
92
60710p093
93
60710p094
94
60710p095
95
60710p096
96
60710p097
97
60710p098
98
60710p099
99
60710p100
100
60710p101
101
60710p102
102
60710p103
103
60710p104
104
60710p105
105
60710p106
106
60710p107
107
60710p108
108
60710p109
109
60710p110
110
60710p111
111
60710p112
112
60710p113
113
60710p114
114
60710p115
115
60710p116
116
60710p117
117
60710p118
118
60710p119
119
60710p120
120
60710p121
121
60710p122
122
60710p123
123
60710p124
124
60710p125
125
60710p126
126
60710p127
127
60710p128
128
60710p129
129
60710p130
130
60710p131
131
60710p132
132
60710p133
133
60710p134
134
60710p135
135
60710p136
136
60710p137
137
60710p138
138
60710p139
139
60710p140
140
60710p141
141
60710p142
142
60710p143
143
60710p144
144
60710p145
145
60710p146
146
60710p147
147
60710p148
148
60710p149
149
60710p150
150
60710p151
151
60710p152
152
60710p153
153
60710p154
154
60710p155
155
60710p156
156
60710p157
157
60710p158
158
60710p159
159
60710p160
160
60710p161
161
60710p162
162
60710p171
171
60710p172
172
60710p173
173
60710p174
174
60710p175
175
60710p176
176
60710p177
177
60710p178
178
60710p179
179
60710p180
180
60710p181
181
60710p182
182
60710p183
183
60710p184
184
60710p185
185
60710p186
186
60710p187
187
60710p188
188
60710p189
189
60710p190
190
60710p191
191
60710p192
192
60710p193
193
60710p194
194
60710p195
195
60710p196
196
60710p197
197
60710p198
198
60710p199
199
60710p200
200
60710p201
201
60710p202
202
60710p203
203
60710p204
204
60710p205
205
60710p206
206
60710p207
207
60710p208
208
60710p209
209
60710p210
210
60710p211
211
60710p212
212
60710p213
213
60710p214
214
60710p215
215
60710p216
216
60710p217
217
60710p218
218
60710p219
219
60710p220
220
60710p221
221
60710p222
222
60710p223
223
60710p224
224
60710p225
225
60710p226
226
60710p227
227
60710p228
228
60710p229
229
60710p230
230
60710p231
231
60710p232
232
60710p233
233
60710p234
234
60710p235
235
60710p236
236
60710p237
237
60710p238
238
60710p239
239
60710p240
240
60710p241
241
60710p242
242
60710p243
243
60710p244
244
60710p245
245
60710p246
246
60710p247
247
60710p248
248
60710p249
249
60710p250
250
60710p251
251
60710p252
252
60710p253
253
60710p254
254
60710p255
255
60710p256
256
60710p257
257
60710p258
258
60710p259
259
60710p260
260
60710p261
261
60710p262
262
60710p263
263
60710p264
264
60710p265
265
60710p266
266
60710p267
267
60710p268
268
60710p269
269
60710p270
270
60710p271
271
60710p272
272
60710p273
273
60710p274
274
60710p275
275
60710p276
276
60710p277
277
60710p278
278
60710p279
279
60710p280
280
60710p281
281
60710p282
282
60710p283
283
60710p284
284
60710p285
285
60710p286
286
60710p287
287
60710p288
288
60710p289
289
60710p290
290
60710p291
291
60710p292
292
60710p293
293
60710p294
294
60710p295
295
60710p296
296
60710p297
297
60710p298
298
60710p299
299
60710p300
300
60710p301
301
60710p302
302
60710p303
303
60710p304
304
60710p305
305
60710p306
306
60710p307
307
60710p308
308
60710p309
309
60710p310
310
60710p311
311
60710p312
312
60710p313
313
60710p314
314
60710p315
315
60710p316
316
60710p317
317
60710p318
318
60710p319
319
60710p320
320
60710p321
321
60710p322
322
60710p323
323
Copyright

Other editions - View all

Common terms and phrases

About the author (2020)

Nadya Bair is a Getty/ACLS Postdoctoral Fellow in the History of Art.

Bibliographic information