The Vanishing Vision: The Inside Story of Public TelevisionThis spirited history of public television offers an insider's account of its topsy-turvy forty-year odyssey. James Day, a founder of San Francisco's KQED and a past president of New York's WNET, provides a vivid and often amusing behind-the-screens history. Day tells how a program producer, desperate to locate a family willing to live with television cameras for seven months, borrowed a dime—and a suggestion—from a blind date and telephoned the Louds of Santa Barbara. The result was the mesmerizing twelve-hour documentary An American Family. Day relates how Big Bird and his friends were created to spice up Sesame Street when test runs showed a flagging interest in the program's "live-action" segments. And he describes how Frieda Hennock, the first woman appointed to the FCC, overpowered the resistance of her male colleagues to lay the foundation for public television. Day identifies the particular forces that have shaped public television and produced a Byzantine bureaucracy kept on a leash by an untrusting Congress, with a fragmented leadership that lacks a clearly defined mission in today's multimedia environment. Day calls for a bold rethinking of public television's mission, advocating a system that is adequately funded, independent of government, and capable of countering commercial television's "lowest-common-denominator" approach with a full range of substantive programs, comedy as well as culture, entertainment as well as information. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1995. |
Contents
Introduction | 1 |
A New Medium an Uncertain Mission | 15 |
Building on the Bedrock | 29 |
The Search for Answers | 43 |
Go for Broke | 61 |
Columbus Circle | 77 |
In a Friendly Fashion | 100 |
One for the Money | 115 |
HumptyDumpty and the Nixon Years | 212 |
The Man Who Saved Public Television | 231 |
Great Noise Big Wind Much Dust No Rain | 253 |
Monumental Dreams on Shoestring Budgets | 273 |
Let the Revolution Begin | 298 |
The Indies Six Million | 314 |
Intimations of Excellence | 331 |
Past Imperfect Future Imperative | 349 |
Two for the Show | 128 |
The Street of the EightFoot Canary | 145 |
Dreams from a Machine | 170 |
Two into One Equals Thirteen | 191 |
Notes | 367 |
| 409 | |
| 425 | |
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Administration's affiliates American Playhouse Armsey audience bill Bill Moyers Bundy called Carnegie Commission Center chairman Channel 13 Children's Television Workshop commercial networks committee Congress Cooney Corporation for Public Corporation's created critical cultural director documentary dollars Educational Television executive fears film Fletcher Ford Foundation Ford's Foundation's Fred Friendly gramming grant Grossman Gunn independent producers interconnection Jack Joan Cooney John Karayn KQED later leadership MacNeil Macy manager meeting memorandum million months national programming NET's Nixon Papers NPACT NPBA organization PBS's political Program Fund proposed public broad Public Broadcasting Public Broadcasting Service public medium public station public system public television public television's Public Tv public-affairs radio Report resignation responsibility Robert Robert MacNeil role schedule serve Sesame Street show's sion staff tion tional vice president viewers vision Washington White House Whitehead WNDT WNET WQED York