God Rock, Inc.: The Business of Niche Music

Front Cover
Univ of California Press, Dec 1, 2020 - Music - 322 pages

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets’ boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.

 

Contents

Popular Music Markets Margins
1
Commercial Success in
67
A Wolf in Sheeps Clothing? Christian Ethics
94
Christian Music
137
I
161
Music Festivals
166
31
176
The Stability of Risk and the Risk of Stability
214
Discographies
227
67
238
Successful 1990s Era Pop Singers Albums
241
94
247
115
260
Bibliography
265
137
271
Copyright

Other editions - View all

Common terms and phrases

About the author (2020)

Andrew Mall is Assistant Professor of Music at Northeastern University and a coeditor of Studying Congregational Music: Key Issues, Methods, and Theoretical Perspectives.

Bibliographic information