Healthy Users: The Governance of Well-Being on Social Media

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Univ of California Press, May 20, 2025 - Health & Fitness - 290 pages
We are often told that social media well-being is simply the result of individual users making healthy digital choices. All it takes is a little self-discipline. In this book, Niall Docherty looks closely at this belief and exposes the complex relations of power expressed through its articulation and enactment. Docherty creatively and empirically shows how the discourses, designs, and habits of online well-being push user conduct in certain directions, at the expense of others. This is a contingent mode of governance that combines logics of neoliberalism, practices of psychologized person-making, and persuasive capitalist interfaces. By highlighting the damaging effects of this current arrangement, Healthy Users charts a path that will change how we understand and study social media well-being in the future.
 
 

Contents

Healthy Use and How to Refuse It
41
Neuroliberal Interfaces
81
Scrolling Guilt Shame and Blame
117
Well Online
162
Notes
193
Bibliography
235
Index
265
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About the author (2025)

Niall Docherty is a Lecturer in Data, AI, and Society in the Information School at the University of Sheffield.

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