Kretek Capitalism: Making, Marketing, and Consuming Clove Cigarettes in IndonesiaA free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. Indonesia is the world's second-largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. Each year, more than 250,000 Indonesians die of tobacco-related diseases. To account for the staggering success of this lethal industry, Kretek Capitalism examines how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online. The book charts how Sampoerna, a Philip Morris subsidiary, uses contracts, competitions, and gender, age, and class hierarchies to extract labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity's cultural heritage and the jobs it supports, Marina Welker shows how global capitalism has transformed both kretek and the labor required to make and promote it. |
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Kretek Capitalism: Making, Marketing, and Consuming Clove Cigarettes in ... Marina Welker Limited preview - 2024 |
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A-Mild addictive advertising Anthropology Averland brand child labor Chinese Chinese Indonesian cigarette industry cigarettes claimed clove clove farmers commodity company’s consumers consumption contract crop cultural cutters daily workers Dji Sam Soe event organizers factory farming filter gender global glue Gudang Gudang Garam hand-rolled kretek harmful harvest Indonesian infrastructure Jakarta Java Javanese Jember Jombang Korban kretek capitalism kretek nationalist kretek producers labels leaf buyers Liem Lombok machine-rolled kretek machines Madura Malang manager marketing Marlboro masculine minimarts nicotine packs percent Philip Morris Philip Morris International Photo by author plant political production promotion Radio Sampoerna retail Rokok rollers rolling rupiah Sadhana safety Sampoerna Sampoerna Hijau sell sellers shopkeepers smoking social media SPGs Suharto supervisor Surabaya target technicians tobacco and clove tobacco control tobacco farmers tobacco industry traders union University Press wages warehouse white cigarette women World Bank Yogyakarta youth