Hollywood Vault: Film Libraries Before Home Video
Hollywood Vault is the story of how the business of film libraries emerged and evolved, spanning the silent era to the sale of feature libraries to television. Eric Hoyt argues that film libraries became valuable not because of the introduction of new technologies but because of the emergence and growth of new markets, and suggests that studying the history of film libraries leads to insights about their role in the contemporary digital marketplace.
The history begins in the mid-1910s, when the star system and other developments enabled a market for old films that featured current stars. After the transition to films with sound, the reissue market declined but the studios used their libraries for the production of remakes and other derivatives. The turning point in the history of studio libraries occurred during the mid to late 1940s, when changes in American culture and an industry-wide recession convinced the studios to employ their libraries as profit centers through the use of theatrical reissues. In the 1950s, intermediary distributors used the growing market of television to harness libraries aggressively as foundations for cross-media expansion, a trend that continues today. By the late 1960s, the television marketplace and the exploitation of film libraries became so lucrative that they prompted conglomerates to acquire the studios.
The first book to discuss film libraries as an important and often underestimated part of Hollywood history, Hollywood Vault presents a fascinating trajectory that incorporates cultural, legal, and industrial history.
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1 THE TRIANGLE FRAUDS AND THE BIRTH OF THE FILM LIBRARY 1910S
2 SIDE BUSINESS 1920S
3 DERIVATIVES AND DESTRUCTION 1930S
4 POSTWAR PROFIT CENTER 1940S
5 NEGOTIATING TELEVISION 1950S
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advertising agreement Aitken American AMPAS assets audiences backlists Broadcasting chapter Cinema contract critics Daily Variety deal demand distribution distributors Eddie Mannix Eliot Hyman exchanges exploiting Fairbanks fans feature films film libraries film negatives film’s first-run folder footage Hart films Hart’s history of film Hollywood studios industry industry’s Ledger licensing Loew’s marketplace MGM’s million dollars Motion Picture Herald MPPC MPTV NARA-CP Netflix nontheatrical old films old movies owners packages Paramount pay television postwar prints profit centers purchase reissue market release remake rental retitled revenue revival RKO library Screen sell Seven Arts silent film Snow White stars stations television syndication theaters theatrical reissue Three Musketeers tion trade Triangle Triangle Film Corporation Triangle’s Twentieth Century–Fox two-reel United Artists United World Universal’s vault W.H. Productions Wall Street Journal Warner Bros York