The Color Line and the Assembly Line: Managing Race in the Ford Empire
The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company’s rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country’s distinct racial hierarchies in the 1920s and 1930s informed Ford’s often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features.
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Introduction The Color Line and the Assembly Line
1 Ford Goes to the World the World Comes to Ford
Fascism and the FactoryState at the River Rouge Plant in the 1920s
African Americans and the Uneven Ford Empire at Home
From Fordlandia to Belterra
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Accession African American African American workers Afrikaner Amazon anti-Semitism apartheid assembly line auto Automobile Belterra Bennett BFRC Black Detroit Black workers Brazil Brazilian British Cambridge capital Carnegie cars chapter colonial color line company’s context cultural Dearborn Independent described Detroit Dollar Day economic elites employers Expansion and Challenge factory factory-state Fascism Firestone five-dollar day Ford empire Ford managers Ford Motor Company Ford workers Ford’s Fordism Fordlandia foundry global Gramsci Henry Ford Highland Park plant hired historians History Ibid idea industrial Inkster International Klan labor Liebold living Malherbe mass production men-making ment Meyer modern Negro Nevins and Hill numbers organization percent political Port Elizabeth practices problem progress race development racist Rand Revolt reform region Richmond Hill Rivera Roediger Rouge plant Rubber Plantations segregation social Sociological Department Sorensen South Africa tion transnational U.S. South uneven United urban wages white supremacy white workers workplace York