The Color Line and the Assembly Line: Managing Race in the Ford Empire

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Univ of California Press, May 4, 2018 - History - 280 pages
The Color Line and the Assembly Line tells a new story of the impact of mass production on society. Global corporations based originally in the United States have played a part in making gender and race everywhere. Focusing on Ford Motor Company’s rise to become the largest, richest, and most influential corporation in the world, The Color Line and the Assembly Line takes on the traditional story of Fordism. Contrary to popular thought, the assembly line was perfectly compatible with all manner of racial practice in the United States, Brazil, and South Africa. Each country’s distinct racial hierarchies in the 1920s and 1930s informed Ford’s often divisive labor processes. Confirming racism as an essential component in the creation of global capitalism, Elizabeth Esch also adds an important new lesson showing how local patterns gave capitalism its distinctive features. 

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Introduction The Color Line and the Assembly Line
1 Ford Goes to the World the World Comes to Ford
Fascism and the FactoryState at the River Rouge Plant in the 1920s
African Americans and the Uneven Ford Empire at Home
From Fordlandia to Belterra
Fordism South Africanism and Poor White Reform
Conclusion From the One Best Way to The Way Forward to One FordStill Uneven Still Unequal
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About the author (2018)

Elizabeth D. Esch is Associate Professor of American Studies at the University of Kansas. She is the coauthor, with David Roediger, of The Production of Difference: Race and the Management of Labor in US History.

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