El Mall: The Spatial and Class Politics of Shopping Malls in Latin America
While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region’s “coming of age”? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America.
Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world.
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Financial Regimes Urban Policies and the Latin American Boom
2 The Globalization of Retail and the Rise of Shopping Mall Professionals
On the Politics of Space and Informal Work
4 Inside the ClassStratified Mall
On the Politics of Measuring Up
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Afro-Colombian American shopping mall areas Avenida Chile barrio big-box stores Bogotá bogotano cachaco Centro Mayor Chapinero Chile Cinépolis city’s classist clothes Colombia color commercial common consumers consumption countries country’s credit cards culture designers dominant dressed Duke University economy El Espectador especially Facebook fact fashionistas fast fashion Forever 21 gentrification global brands global cities Gran Estación groups growth ICSC important industry’s informants investments investors Latin American professionals Latin American shopping locations look Mexico Michael Kors middle classes mobility neoliberal North American one’s people’s percent pesos Photo by author ping malls political popular projects pronta moda public space Puerto Rico purchase recognized region REITs retail real estate San Victorino sector Shopping Centers shopping mall developers shopping mall industry shopping mall professionals social strata stratum Tiempo tion Titán trends Unicentro University Press upscale urban planning vendors visitors wear