El Mall: The Spatial and Class Politics of Shopping Malls in Latin America

Front Cover
Univ of California Press, Jan 5, 2016 - Social Science - 248 pages
While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region’s “coming of age”? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America.  
 
Through original and insightful ethnography, Dávila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping mall industry to the experience of shopping in places like Bogotá, Colombia, El Mall is an indispensable book for scholars and students interested in consumerism and neoliberal politics in Latin America and the world. 
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

On Shopping Malls and the New Middle Classes
1
Financial Regimes Urban Policies and the Latin American Boom
17
2 The Globalization of Retail and the Rise of Shopping Mall Professionals
44
On the Politics of Space and Informal Work
69
Illustrations
92
4 Inside the ClassStratified Mall
93
On the Politics of Measuring Up
113
Fast Fashion and the Work of Shopping
134
Shopping Malls and the Fight for Public Space
161
Notes
175
Bibliography
187
Index
205
Copyright

Other editions - View all

Common terms and phrases

About the author (2016)

Arlene Dávila is Professor of Anthropology and Social and Cultural Analysis at New York University. She is the author of numerous books, including Barrio Dreams (UC Press, 2004) and Latinos Inc. (UC Press, 2001, 2012).

Bibliographic information