Cinema and the Wealth of Nations: Media, Capital, and the Liberal World System

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Univ of California Press, Nov 24, 2017 - Performing Arts - 492 pages
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Cinema and the Wealth of Nations explores how media, principally in the form of cinema, was used during the interwar years by elite institutions to establish and sustain forms of liberal political economy beneficial to their interests. It examines the media produced by institutions such as states, corporations, and investment banks, as well as the emergence of a corporate media industry and system supported by state policy and integral to the establishment of a new consumer system. Lee Grieveson shows how media was used to encode liberal political and economic power during the period that saw the United States eclipse Britain as the globally hegemonic nation and the related inauguration of new forms of liberal economic globalization. But this is not a distant history. Cinema and the Wealth of Nations examines a foundational conjuncture in the establishment of media forms and a media system instrumental in, and structural to, the emergence and expansion of a world system that has been—and continues to be—brutally violent, unequal, and destructive.
 

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Contents

The Silver Screen and the Gold Standard
1
The Panama Caper
21
Advertisement for Ford Educational Weekly
27
Panama Pacific Exposition poster 1915
34
Empire of Liberty
37
Liberty Bonds
68
Still from The Bond a Liberty Loan Appeal
77
The State of Extension
83
The PanAmerican Road to Happiness and Friendship
142
Highways of Empire
158
League of Corporations
195
The Silver Chains of Mimesis
214
The Golden Harvest of the Silver Screen
247
Welfare Media
287
The World of TomorrowToday
313
Notes
337

Logo for the Committee on Americanism
109
Advertisement for the YMCAs film program
115
The Work of Film in the Age of Fordist Mechanization
117
Ford machinery used in motion picture production
122

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About the author (2017)

Lee Grieveson is Professor of Media History at University College London. He is the author of Policing Cinema: Movies and Censorship in Early Twentieth Century America and coeditor of a number of volumes, including Inventing Film Studies, Empire and Film, and, most recently, Cinema’s Military Industrial Complex.

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