Elvis Culture: Fans, Faith, & Image

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University Press of Kansas, 1999 - Biography & Autobiography - 289 pages
It doesn't matter how you remember him—rockabilly rebel, all-American boy, B-movie idol, patriotic G.I., or Las Vegas superstar. Elvis Presley is the most enduring image in American popular culture. This book explains why.

Other authors have explored Elvis's life and music, but Erika Doss now examines his multifaceted image as the key to understanding the adulation that has survived his death. She has talked with fans and joined their clubs, studied their creations and made pilgrimages to Graceland, all to explore what these images mean to those who gaze upon them, make them, and collect them.

In researching Elvis Culture, Doss discovered that the visual image of Elvis endures because it was so carefully constructed from the start. Sifting through the visual glut of Elvisiana, she looks at how fans collect, arrange, and display Elvis paraphernalia, make Elvis artwork, and participate in the annual August rituals of Elvis Week. By engaging in these acts, she explains, they continually reinvent Elvis to mesh with their own personal and social preferences and to keep his memory alive.

Doss examines Elvis in specific contexts: as a religious icon honored in household shrines, as a focus of sexual fantasy for women and men (both straight and gay), as an inspiration for countless impersonators, and as an emblem of whiteness held in disdain by many blacks—despite his having crossed racial lines with his music. She also looks at how Elvis has become a sanitized, legally protected image controlled by Elvis Presley Enterprises, Inc., which bans the sale of black velvet paintings and licenses his likeness around the world.

As engrossing as it is informative, Elvis Culture strikingly demonstrates the power of pictures in our visual culture and reveals much about American attitudes toward religion, sex, race, and celebrity—as well as about the construction of American identity in the late twentieth century.
 

Contents

ILLUSTRATIONS
2
ElvisA Different Kind of Idol Life magazine
8
Stairway to Elvis interior GracelandToo
34
Among the Believers New York Times Magazine
75
Floral decoration Elvis Week 1996
100
Joni Mabe Traveling Panoramic Encyclopedia of Everything
115
Elvis performing during 1968 comeback special
122
Alfred Wertheimer The Kiss
128
Michael Elvis Daughter National Enquirer
165
Motel window decoration Elvis Week 1995
187
Elvis poll postcard United States Postal Service
197
Oprahs Amazing Link to Elvis Globe
204
Elvis stuff for sale
226
Joni Mabe Elvis Hair button
232
Elvis statue and fans
239
Velvet Elvis in Elvis shrine
245

Aint Nothin But A Hairdo Life magazine
134
Kata Billups Elvis Was a Real Man
147
Patty Carroll photograph of Elvis impersonator
157
Elvis collection
255
Copyright

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About the author (1999)

Erika Doss is a professor of fine arts and director of the American Studies program at the University of Colorado, Boulder.

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