Gender and Popular CultureThis book examines the role of popular culture in the construction of gendered identities in contemporary society. It draws on a wide range of popular cultural forms - including popular music, newspapers and television - to illustrate how femininity and masculinity are produced, represented and consumed. The authors blend primary and secondary research to offer the reader a balanced yet novel overview of the area. Students are introduced to key theories and concepts in the fields of gender studies and popular culture, which are made accessible and interesting through their application to topical examples such as DJs, binge drinking and computer games. The book is structured into three clear, user-friendly sections: 1. Production, gender and popular culture: An investigation of who produces popular culture, why gendered patterns occur, and how they impact on content. 2. Representation, gender and popular culture: An examination of how men and women are represented in contemporary popular culture, and how notions of (in)appropriate femininity and masculinity are constructed. 3. Consumption, gender and popular culture: An exploration of who consumes what in popular culture, how gendered consumption relates to space, and what the effects of consuming representations of gender are. Gender and Popular Culture will be essential reading for students and scholars of media and cultural studies at all levels. |
Contents
1 Introduction | 1 |
PART I Production Gender and Popular Culture | 31 |
Introduction to Part I | 33 |
2 Gender and Cultural Work | 35 |
3 Gender and Cultural Work | 59 |
PART II Representation Gender and Popular Culture | 83 |
Introduction to Part II | 85 |
4 Representing Women | 87 |
PART III Consumption Gender and Popular Culture | 147 |
Introduction to Part III | 149 |
6 Consuming Popular Culture | 151 |
7 Gender Popular Culture and SpacePlace | 184 |
8 Conclusion | 210 |
| 215 | |
| 232 | |
5 Representing Men | 113 |
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Common terms and phrases
active advertising argues audiences become behaviour binge drinking body changes chapter cinema concept constructed consumers consumption contemporary creative critique cultural industries cultural production cultural texts Daily Mail discourses domestic dominant dumb blonde emergence example fashion Feasey feature female feminism feminist film flâneur focus Gay Village gender and popular gender identity genres girls groups hegemonic masculinity heterosexual ideal ideologies increasingly individuals lesbian lifestyle London look Mad Men male gaze masculinity and femininity McRobbie meaning media texts men’s men's magazines messages metrosexual modern natural Negra norms notion performance pleasure polysemy popular culture popular music portrayed post-feminism programmes punk rape readers reality record producer relationships representations roles romance Routledge sector Skeggs soap operas social society space sphere stereotypes studies subject positions suggests teenage television terms of gender theory Tincknell tion traditional masculinity urban viewers Whilst woman women youth subcultures