E-mail Essentials: How to Make the Most of E-communication

Front Cover
Kogan Page Publishers, 2001 - Business & Economics - 153 pages
A guide to email, offering jargon-free advice for a non-technical audience. Matt Haig looks at every aspect of using email as a communication tool, including: email basics; internal and external email; email management; the email anatomy; email netiquette; Spam (and how to avoid it); email as a marketing tool; using email to gain free publicity; email advertising; and email and the Web. There are checklists, practical tips and screenshots.
 

Contents

Introduction
1
Getting started
16
Sending and receiving email
28
Handling email
42
Email problems
55
Putting together an email policy
71
Writing for email
86
Email marketing
98
Discussion lists
117
Newsletters
124
Glossary
138
Index
149
Copyright

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About the author (2001)

Matt Haig was born on July 3, 1975 in Sheffield. He attended the University of Hull where he studied English and History. He has since become a British novelist and journalist. He has authored both fiction and non-fiction for children and adults. His non-fiction title "Reasons to Stay Alive" became a Sunday Times bestseller. His bestselling children's novel, A Boy Called Christmas is now being adapted for film. His other works include: The Last Family in England, The Dead Fathers Club, Shadow Forest, The Possession of Mr. Cave, How to Stop Time and Runaway Troll.

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