Gender, Race, and Class in Media: A Text-Reader

Gail Dines, Jean M. Humez

SAGE, 2003 - Language Arts & Disciplines - 776 pages

Incisive analyses of mass media – including such forms as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

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Gender, Race, and Class in Media: A Text-Reader by Gail Dines (2002)

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Gender, Race, and Class in Media: A Text-Reader by Gail Dines (2002)

Contents

• A CULTURAL STUDIES APPROACH TO GENDER RACE AND CLASS IN MEDIA: 1
• Cultural Studies Multiculturalism and Media Culture: 9
• The New Media Giants Changing Industry Structure: 21
• The Meaning of Memory Family Class and Ethnicity in Early Network Television: 40
• Naked Capitalists: 48
• Hegemony: 61
• Women Read to Romance The Interaction of Text and Context: 67
• Black Sitcom Portrayals: 79
• The Whites of Their Eyes Racist Ideologies and the Media: 89
• Hetero Barbie?: 94
• Popular Culture and Queer Representation A Critical Perspective: 98
• White Negroes: 111
• Inventing the Cosmo Girl Class Identity and GirlStyle American Dreams: 116
• Living Single and the Fight for Mr Right Latifah Dont Play: 129
• Whose Am I? The Identity and Image of Women in HipHop: 136
• Queer n Asian onand offthe Net The Role of Cyberspace in Queer Taiwan and Korea: 149
• Space Jam Media Conglomerates Build the Entertainment City: 159
• Kids for Sale Corporate Culture and the Challenge of Public Schooling: 171
• The Greatest Story Ever Sold Marketing and the O J Simpson Trial: 176
• The New Politics of Consumption Why Americans Want So Much More Than They Need: 183
• Nike Social Responsibility and the Hidden Abode of Production: 196
• Youve Never Had a Friend Like Me Target Marketing Disney to a Gay Community: 204
• Advertising and the Political Economy: 212
• Sex Likes and Advertising: 223
• In Spite of Women Esquire Magazine and the Construction of the Male Consumer: 230
• ImageBased Culture Advertising and Popular Culture: 249
• The More You Subtract the More You Add Cutting Girls Down to Size: 258
• Cosmetics A Clinique Case Study: 268
• Confusing Exotica Producing India in US Advertising: 274
• Advertising and People of Color: 283
• Current Perspectives on Advertising Images of Disability: 293
• Selling Sexual Subjectivities Audiences Respond to Gay Window Advertising: 302
• Gender and Hegemony in Fashion Magazines Womens Interpretations of Fashion Photographs: 314
• Television Violence At a Time of Turmoil and Terror: 339
• Advertising and the Construction of Violent White Masculinity From Eminem to Clinique for Men: 349
• The Mighty Morphin Power Rangers Teachers Voice Concern: 359
• Lay Theories of Media Effects Power Rangers at Preschool: 367
• Lessons From Littleton What Congress Doesnt Want to Hear About Youth and Media: 385
• Hidden Policies Discursive and Institutional Policing of Rap Music: 396
• The Pornography Debates Beyond Cause and Effect: 406
• Pornography and the Limits of Experimental Research: 417
• Mass Market Romance Pornography for Women Is Different: 424
• Everyday Pornography: 434
• King Kong and the White Woman Hustler Magazine and the Demonization of Black Masculinity: 451
• Gendered Television Femininity: 469
• Daze of Our Lives The Soap Opera as Feminine Text: 476
• Women Watching Together An Ethnographic Study of Korean Soap Opera Fans in the United States: 482
• I Think of Them as Friends Interpersonal Relationships in the Online Community: 488
• No Politics Here Age and Gender in Soap Opera Cyberfandom: 497
• Consuming Pleasures Active Audiences and Soap Opera: 507
• Cathartic Confessions of Emancipatory Texts? Rape Narratives on The Oprah Winfrey Show: 522
• The Mediated Talking Cure Therapeutic Framing of Autobiography in TV Talk Shows: 534
• The Case Against Sleaze TV: 548
• Sitting Ducks and Forbidden Fruits: 553
• Ralph Fred Archie and Homer Why Television Keeps Recreating the White Male WorkingClass Buffoon: 575
• The Fox Network and the Revolution in Black Television: 586
• Representing Gay Men on American Television: 597
• Whats Wrong With This Picture? The Politics of Ellens Coming Out Party: 608
• Once in a Lifetime Constructing The Working Woman Through Cable Narrowcasting: 613
• In Their Prime Women in Nighttime Drama: 625
• Workplace Dramas Ensemble Casts 1990s Style: 633
• This Is for Fighting This Is for Fun Camerawork and Gunplay in RealityBased Crime Shows: 642
• Here Comes the Judge The Dancing Itos and the Televisual Construction of the Enemy Asian Male: 651
• Ling Woo in Historical Context The New Face of Asian American Stereotypes on Television: 656
• Jewish Women on Television Too Jewish or Not Enough?: 665
• The Titanic Sails On Why the Internet Wont Sink the Media Giants: 677
• Where Do You Want to Go Today? Cybernetic Tourism the Internet and Transnationality: 684
• Television and the Internet: 688
• Dating on the Net Teens and the Rise of Pure Relationships: 696
• Staking Their Claim Women Electronic Networking and Training in Asia: 708
• The Cherokee Indians and the Internet: 715
• A List of Media Activist Organizations: 723
• Glossary: 727
• Bibliography: 739
• Author Index: 749
• Subject Index: 757
• About the Editors: 769
• About the Contributors: 771

About the author

Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture!

Jean M. Humez is a professor emerita of women’s studies at the University of Massachusetts, Boston, where she has taught courses in both women’s studies and American studies and chaired the women’s studies department. She designed and taught an undergraduate women and the media course early in her career, and came to collaborate with Gail Dines through her interest in media text analysis. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.

Bibliographic information

• Title: Gender, Race, and Class in Media: A Text-Reader; Gender, Race, and Class in Media: A Text-reader, Jean McMahon Humez
• Authors: Gail Dines, Jean M. Humez
• Editors: Gail Dines, Jean M. Humez
• Contributor: Douglas MacKay Kellner
• Edition: revised
• Publisher: SAGE, 2003
• ISBN: 076192261X, 9780761922612
• Length: 776 pages
• Subjects: Language Arts & Disciplines / Communication Studies; Political Science / Public Affairs & Administration; Social Science / Media Studies; Social Science / Sociology / General