The Public Image of Henry Ford: An American Folk Hero and His Company

David Lanier Lewis

Wayne State University Press, 1976 - Biography & Autobiography - 598 pages

Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

Contents

• Acknowledgments: 9
• Racing for Recognition: 15
• 3: 30
• 4: 41
• Part II: 67
• Peace Crusade: 78
• Flivver Public Relations: 113
• Chronicle of the Neglected Truth: 135
• Farewell My Lovely: 191
• Golden Silence: 198
• Bankers and New Dealers: 237
• 16: 251
• Henrys Hobbies: 276
• Bomber Public Relations: 347
• 22: 354
• 23: 373
• 24: 379
• 26: 403
• The Making of a President: 425
• Postwar PR and Advertising: 447
• Twilight for Henry: 470
• Index: 562

About the author

David L. Lewis is professor of business history at the Univeristy of Michigan, from which he received his doctorate in economic history. He is also an award-winning journalist and public relations specialist. He is the author of more than 300 published articles, most of them concerning the life of Henry Ford and the history of the Ford Motor Company. The Public Image of Henry Ford, his first book-length study, is the result of nineteen years of research.

Bibliographic information

• Title: The Public Image of Henry Ford: An American Folk Hero and His Company; Great Lakes Bks; Great Lakes Books Publication
• Author: David Lanier Lewis
• Edition: illustrated
• Publisher: Wayne State University Press, 1976
• ISBN: 0814318924, 9780814318928
• Length: 598 pages
• Subjects: Biography & Autobiography / Business; Business & Economics / Corporate & Business History; History / United States / State & Local / Midwest (IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI)