Color Chart: Reinventing Color, 1950 to Today

Front Cover
The Museum of Modern Art, 2008 - Art - 247 pages
Color Chart addresses the impact of standardized, mass-produced color on the art of the past 60 years. Taking the commercial color chart as its central metaphor, this volume chronicles an important artistic shift that took place during the middle of the twentieth century: a frank acknowledgment of color as a matter-of-fact element rather than a vehicle of spiritual or emotional content. Collected here are more than 40 artists who explore in their works the double meaning of "ready-made color"--color bought off the shelf, rather than mixed on a palette, as well as color assigned by chance or arbitrary system rather than composed with traditional chromatic harmonies in mind.
Published to accompany a major exhibition at The Museum of Modern Art, New York, this volume begins with Marcel Duchamp's Tu m', the artist's final painting, made in 1918, with its long array of color samples looming across the canvas. This early recognition of color's commercial nature was fully explored more than three decades later by artists such as Robert Rauschenberg, Andy Warhol, Gerhard Richter and Alighiero Boetti, who in the 1950s to the 1970s, with a host of others, redefined the parameters of color from a matter of personal expression to one of arbitrary systems and random processes. The repercussions of this transformation continue to be felt into the twenty-first century, in work by artists including Sherrie Levine, Mike Kelley and Damien Hirst, as well as others who explore color in digital technology This volume traces the lineage of the questions provoked by color's new status, and the variety of answers that have resulted.

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Color Shift by Ann Temkin 28 Color Manual bv Brionv Fer 42 Marcel Duchamp 46 Ellsworth Kelly 52 Yves Klein 56 Francois Morellet
Robert Rauschenberg 64 Jasperjohns 68 Andy Warhol 74 Frank Stella 78 Jim Dine 82 John Chamberlain 86 Giulio Paolini 90 Gerhard Richter
Blinky Palermo 102 On Kawara 108 Alighiero Boetti 114 Michel Parmentier 118 Daniel Buren 122 NieleToroni 126 Bruce Nauman 130 Dan Graham
EdRuscha 140 SolLeWitt 144 Jennifer Bartlett 148 Richard Serra 152 Lawrence Weiner 156 Andre Cadere 160 BasJanAder 164 JanDibbets 168 Joh...
David Batchelor 184 Carrie Mae Weems 188 Byron Kim 192 Katharina Fritsch 196 MikeKelley 200 Christopher Williams 204 Sherrie Levine 208 D...
WalidRaad 220 Jim Lambie 224 Angela Bulloch
Notes 240 Bibliography 244 Index of Plates 248 Trustees of The Museum of Modern

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About the author (2008)

Ann Temkin is the Muriel and Philip Berman Curator of 20th Century Art at the Philadelphia Museum of Art.

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